{"id":9546,"date":"2024-03-11T08:16:30","date_gmt":"2024-03-11T13:16:30","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=9546"},"modified":"2024-03-11T08:21:27","modified_gmt":"2024-03-11T13:21:27","slug":"impulsa-tus-ventas-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=9546","title":{"rendered":"Impulsa tus ventas en redes sociales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9546\" class=\"elementor elementor-9546\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-8f7e5f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"8f7e5f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-624d4af jltma-glass-effect-no\" data-id=\"624d4af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa7a122 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fa7a122\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<blockquote style=\"border-color: #008080;\"><p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong><em><span style=\"font-family: 'book antiqua', palatino, serif; color: #008080;\">Una estrategia de marketing digital es capaz de impulsar tus ventas en Facebook y en Instagram, por lo que si quieres crear una estrategia de marketing digital ganadora primeramente tienes que entender cu\u00e1les han sido los \u00faltimos cambios en el mercado, ya que lo que funcionaba ayer, hoy ya no funciona.<\/span><\/em><\/strong><\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-0d18ec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"0d18ec1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4a93ef jltma-glass-effect-no\" data-id=\"c4a93ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ece38b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3ece38b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif;\">Como segundo paso determinar cu\u00e1l es la mejor plataforma o las mejores plataformas para tu producto o tu servicio seg\u00fan el cliente con el cual est\u00e1s haciendo negocios; y como tercer paso, identificar cu\u00e1les son esos contenidos o publicidades que te pueden permitir atraer clientes potenciales; mejor dicho, personas que est\u00e1n ya comprando el producto que vendes o que est\u00e1n buscando la soluci\u00f3n que tu servicio resuelve.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif;\">Es importante entender qu\u00e9 cosa ha cambiado en los \u00faltimos a\u00f1os en redes sociales, donde hay un exceso de contenidos, duplic\u00e1ndose los \u00faltimos cinco a\u00f1os, por lo que la estrategia tiene que ser diferente, puesto que si hasta hace alg\u00fan tiempo se aconsejaba a los emprendedores de subir contenidos de valor para atraer clientes a trav\u00e9s de Facebook, Instagram, que nos daban una enorme visibilidad; hoy el juego ha cambiado, por lo que la primera cosa que tienes que hacer para crear una estrategia de marketing digital es priorizar la atracci\u00f3n de clientes mediante anuncios publicitarios activos todos los d\u00edas por Facebook, Instagram, YouTube, Podcasts o Tiktok.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif;\">Seg\u00fan el producto o servicio que vendas debes utilizar plataformas que brinden visibilidad para conectar con tu cliente, por ejemplo una plataforma que hoy te permite tener buena visibilidad es Instagram que, a diferencia de Facebook te permite llegar a una cantidad de personas importantes a trav\u00e9s de reels o historias; entonces son plataformas donde hoy sin invertir dinero puedes dar a conocer tu producto o tu servicio; ciertamente Facebook tiene visibilidad gratuita m\u00ednima, pero tiene tantas herramientas que te permiten comunicar con tu cliente; por ejemplo Messenger, los grupos de WhatsApp, as\u00ed como tambi\u00e9n Youtube que regala visibilidad permitiendo llegar con marca y con el producto a muchas personas; de tal manera que, YouTube aunque es una plataforma que no logra llegar a mucha gente, porque es muy dif\u00edcil que la gente est\u00e9 conectada a YouTube constantemente, tambi\u00e9n se le reconoce el hecho de que es un motor de b\u00fasqueda y una plataforma donde los clientes entran con la predisposici\u00f3n y una atenci\u00f3n mucho m\u00e1s alta de aprender (N\u00fa\u00f1ez y Miranda, 2020).<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif;\">Muchos emprendedores se trabajan e invierten tiempo y energ\u00eda en crear contenidos digamos virales, llamados as\u00ed in\u00fatilmente porque de contenidos de distracci\u00f3n las redes sociales est\u00e1n repletas; si t\u00fa quieres vender, la \u00fanica tipolog\u00eda de contenido que tienes que subir principalmente son contenidos de autoridad, contenidos que vayan a demostrar a tu cliente que t\u00fa eres la mejor opci\u00f3n paras solucionar sus problemas. Haz una historia mostrando el nuevo cambio que has puesto en tu negocio para brindar productos de mayor calidad, haz el <em>Unboxing<\/em> dentro de tu negocio mostrando una aprobaci\u00f3n social; todo ello generar\u00e1 autoridad en la mente del cliente<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-7fef4a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"7fef4a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5dcd13 jltma-glass-effect-no\" data-id=\"e5dcd13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9748a01 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9748a01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">Referencias:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0f893 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ec0f893\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li style=\"text-align: justify;\"><p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif;\">N\u00fa\u00f1ez, E. y Miranda, J. (2020). El marketing digital como un elemento de apoyo estrat\u00e9gico a las organizaciones. Cuadernos Latinoamericanos de Administraci\u00f3n, 16 (30), 1-14. <a href=\"https:\/\/doi.org\/10.18270\/cuaderlam.v16i30.2915\">https:\/\/doi.org\/10.18270\/cuaderlam.v16i30.2915<\/a><\/span><\/p><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una estrategia de marketing digital es capaz de impulsar tus ventas en Facebook y en Instagram, por lo que si quieres crear una estrategia de marketing digital ganadora primeramente tienes que entender cu\u00e1les han sido los \u00faltimos cambios en el mercado, ya que lo que funcionaba ayer, hoy ya no funciona. Como segundo paso determinar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-9546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rene-antonio-hinojosa-benavides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impulsa tus ventas en redes sociales - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=9546\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulsa tus ventas en redes sociales - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Una estrategia de marketing digital es capaz de impulsar tus ventas en Facebook y en Instagram, por lo que si quieres crear una estrategia de marketing digital ganadora primeramente tienes que entender cu\u00e1les han sido los \u00faltimos cambios en el mercado, ya que lo que funcionaba ayer, hoy ya no funciona. 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