{"id":7428,"date":"2023-02-28T16:41:32","date_gmt":"2023-02-28T21:41:32","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=7428"},"modified":"2023-03-01T13:38:36","modified_gmt":"2023-03-01T18:38:36","slug":"digitalizacion-de-las-mypes-turisticos","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=7428","title":{"rendered":"Digitalizaci\u00f3n de las mypes tur\u00edsticos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7428\" class=\"elementor elementor-7428\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-7dbdc3a elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"7dbdc3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a25fd21 jltma-glass-effect-no\" data-id=\"a25fd21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcf994c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dcf994c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<blockquote style=\"border-color: #008080;\"><p style=\"text-align: justify;\"><strong><em><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino, serif; color: #008080;\">La Organizaci\u00f3n Mundial del Turismo (OMT) a trav\u00e9s del programa \u201cFuturos Digitales\u201d orientado para peque\u00f1as y medianas empresas (PYME), fortalece el uso de las tecnolog\u00edas en la cadena de valor del turismo, con empresas innovadoras, creando puestos de trabajo y mejorando la resiliencia futura de todos lo vinculados en la cadena de valor del turismo post COVID-19.<\/span><\/em><\/strong><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-73a18dad elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"73a18dad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35312203 jltma-glass-effect-no\" data-id=\"35312203\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d0668d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8d0668d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Siendo socios estrat\u00e9gicos de este programa: Amadeus, mastercard, telef\u00f3nica. Recordemos que durante la crisis sanitaria vivieron una dura realidad, pero tambi\u00e9n cre\u00f3 oportunidades de reconversi\u00f3n, para algunos que pudieron innovar y aprovechar el alcance expansivo de los canales digitales.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Para Mastercard Test and Learn\u00ae, estas peque\u00f1as y medianas empresas habilitadas para el mundo digital experimentaron un incremento del 5.0% en el gasto de los clientes y un 4,5% de incremento en las transacciones comparadas con sus pares.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">A la vez, la OMT determina los caminos digitales, con herramientas practicas sostenidas por las mejores empresas en tecnolog\u00edas, estructurando 5 dimensiones, que permite a las Pymes identificar sus necesidades e incurrir al camino digital, mediante una preparaci\u00f3n digital para acelerar la transformaci\u00f3n digital.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">De hecho, una de las herramientas fundamentales para comercializar en la actualidad, es la conectividad, que ayudara en la administraci\u00f3n de un entorno de tecnolog\u00edas e inform\u00e1tica, en la protecci\u00f3n de la infraestructura de tecnolog\u00edas e inform\u00e1tica, construir una infraestructura de red comercial, configurar la seguridad b\u00e1sica y otros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Asimismo, la segunda dimensi\u00f3n, enfocada al crecimiento del negocio la ruta Business Growth, con diversas herramientas permite a los empresarios establecer de manera exponencial la presencia en l\u00ednea, habiendo aprendido a comercializar y hacer crecer sus negocios a trav\u00e9s de las redes sociales, dentro del espacio digital mundial.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-inner-section elementor-element elementor-element-960b019 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"960b019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f79502 jltma-glass-effect-no\" data-id=\"6f79502\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48aaabf jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"48aaabf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"336\" src=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/03\/Mapa-de-bits-1-1024x537.jpg\" class=\"attachment-large size-large wp-image-7433\" alt=\"\" srcset=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/03\/Mapa-de-bits-1-1024x537.jpg 1024w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/03\/Mapa-de-bits-1-300x157.jpg 300w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/03\/Mapa-de-bits-1-768x403.jpg 768w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/03\/Mapa-de-bits-1.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7a5b6 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9b7a5b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">En la tercera dimensi\u00f3n contempla el comercio electr\u00f3nico, donde se les capacita a los empresarios para que puedan recibir pagos, solicitar capital y digitalizarse con seguridad mediante soluciones que protegen su negocio de las amenazas cibern\u00e9ticas.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">La cuarta dimensi\u00f3n contempla, la Big data y an\u00e1lisis, que le permite al empresario a identificar y conocer mejora a sus clientes analizando los datos en l\u00ednea y orientar sus campa\u00f1as publicitarias, capaz de convertir los grandes datos en conocimientos procesables para poder tomar decisiones informadas y oportunas.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Y la quinta dimensi\u00f3n referida a los pagos y seguridad como herramienta de ciberseguridad para proteger la infraestructura digital, defender el ecosistema de pagos brindando seguridad, comodidad y control a sus clientes.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Finalmente, el perfil del empresario de las micro y peque\u00f1as empresas (mypes) en el Per\u00fa, el 51% de los empleadores due\u00f1os son mujeres, entre 42 y 43 a\u00f1os, de los cuales un 51% son jefes de hogar y un 53.1% creo su mype por necesidad econ\u00f3mica. Cuyas caracter\u00edsticas del negocio, el 76.1% de las mypes en el Per\u00fa no llevan registro de cuentas, 21% solo lleva apuntes personales de gastos o ingresos, el 51% tiene local y un 49% no tiene local (Comexperu, 2021), es necesario capacitar a los mypes para el uso de las 5 dimensiones referidas.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Organizaci\u00f3n Mundial del Turismo (OMT) a trav\u00e9s del programa \u201cFuturos Digitales\u201d orientado para peque\u00f1as y medianas empresas (PYME), fortalece el uso de las tecnolog\u00edas en la cadena de valor del turismo, con empresas innovadoras, creando puestos de trabajo y mejorando la resiliencia futura de todos lo vinculados en la cadena de valor del turismo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-7428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitalizaci\u00f3n de las mypes tur\u00edsticos - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=7428\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalizaci\u00f3n de las mypes tur\u00edsticos - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"La Organizaci\u00f3n Mundial del Turismo (OMT) a trav\u00e9s del programa \u201cFuturos Digitales\u201d orientado para peque\u00f1as y medianas empresas (PYME), fortalece el uso de las tecnolog\u00edas en la cadena de valor del turismo, con empresas innovadoras, creando puestos de trabajo y mejorando la resiliencia futura de todos lo vinculados en la cadena de valor del turismo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aldia.unah.edu.pe\/?p=7428\" \/>\n<meta property=\"og:site_name\" content=\"UNAH ALDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unahlicenciada\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T21:41:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T18:38:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/03\/Mapa-de-bits.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=7428#article\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=7428\"},\"author\":{\"name\":\"Idelia Mirta Cristobal Lobaton\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/fdd4fdff1ded338d3c774069f4af5264\"},\"headline\":\"Digitalizaci\u00f3n de las mypes tur\u00edsticos\",\"datePublished\":\"2023-02-28T21:41:32+00:00\",\"dateModified\":\"2023-03-01T18:38:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=7428\"},\"wordCount\":517,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"articleSection\":[\"Idelia M. 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