{"id":6589,"date":"2022-10-22T13:41:40","date_gmt":"2022-10-22T18:41:40","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=6589"},"modified":"2023-03-10T12:18:37","modified_gmt":"2023-03-10T17:18:37","slug":"marriott-international-adquirira-los-hoteles-city-express","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=6589","title":{"rendered":"Marriott International adquirir\u00e1 los Hoteles City Express"},"content":{"rendered":"\r\n
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Idelia Mirta Cristobal Lobaton<\/strong><\/span> icristobal@unah.edu.pe<\/strong><\/span><\/span><\/figcaption><\/figure>\r\n
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La cadena hotelera internacional Marriott llega a consolidar un acuerdo de compra al portafolio de la marca mexicana City Express fundada en 2002, por la suma de 102.3 millones de euros, la cartera esta conformado por 152 hoteles con 17 356 habitaciones ubicadas dentro de 75 ciudades mexicanas m\u00e1s tres pa\u00edses de Am\u00e9rica Latina.<\/span><\/strong><\/span><\/p>\r\n

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Al concluir la transacci\u00f3n, la marca y cartera, como son City Express, City Express Plus, City Express Suite, City Express Junior y City Centro, formaran parte le franquicias de Marriott.<\/span><\/p>\r\n

Estrat\u00e9gicamente Marriott como empresa hotelera m\u00e1s grande del mundo, se ubicar\u00eda como la firma con m\u00e1s presencia en El Caribe y Am\u00e9rica Latina (CALA), incrementando su presencia en un 45%, que permite lograr 486 propiedades distribuidos en 37 pa\u00edses, siendo oportuno la expansi\u00f3n de la marca City Express by Marriott.<\/span><\/p>\r\n

Anthony Capuano como CEO de Marriott International dijo \u00abEstamos emocionados de ingresar a una nueva categor\u00eda de alojamiento: el popular segmento asequible de precio medio donde vemos un potencial significativo. Con City Express by Marriott, brindaremos a nuestros clientes m\u00e1s opciones a trav\u00e9s de una oferta nueva, accesible y de precio moderado, aumentando oportunidad para propietarios y franquiciados, as\u00ed como para asociados\u00bb.(Infotur Latam, 2022)<\/span><\/p>\r\n

Este hecho genera grandes expectativas dentro del mundo hotelero donde Taiana Gonz\u00e1lez a trav\u00e9s de Hosteltur, manifiesta que, con esta transacci\u00f3n, Marriott tambi\u00e9n adquirir\u00e1 5 franquicias de proyectos en construcci\u00f3n que se encuentran en tr\u00e1mite, que suman 676 habitaciones adicionales.<\/span><\/p>\r\n

Se hace rescatable el respaldo exclusivo de actualizar el nombre de la marca \u201cby Marriott\u201d, de esta manera permitiendo ingresar a un segmento de gama media, siendo accesible para sus clientes y encontr\u00e1ndose en diferentes pa\u00edses latinoamericanos y El Caribe.<\/span><\/p>\r\n

Por su parte City Express que sus hoteles propios y arrendados, firmaran estos acuerdos de franquicia de largo plazo con Marriott, donde se espera cerrar la transacci\u00f3n entre finales del presente a\u00f1o y el primer semestre de 2023. Inspira a viajar ofreciendo desde avistamiento de ballenas en Los Cabos, visitar pueblos m\u00e1gicos cerca de M\u00e9rida, Ruta del Tequila, Canc\u00fan. Vera Cruz, Ruta del sabor con los mejores platillos mexicanos, mejores rutas del vino, mejores destinos para viajar con tu mascota, y otras experiencias m\u00e1s de visitas a Monterrey. Los logros obtenidos van desde ser miembro de la Organizaci\u00f3n Mundial del Turismo, desde su origen es una empresa socialmente responsable, posee una cultura de innovaci\u00f3n, la organizaci\u00f3n funciona bajo una estructura matricial, donde en cuyo modelo de trabajo desaparecen las jerarqu\u00edas para potenciar el trabajo en equipo, ganador de tres premios del Global Connection Forum por tres a\u00f1os consecutivos, cuenta con planes para reducir su huella de carbono, es un hotel SMART, ofreciendo funcionalidad con experiencia inteligente, con buenas instalaciones y excelente servicio con precios accesibles orientado al mercado de viajeros en la gama media.<\/span><\/p>\r\n

Finalmente, otras buenas acciones de los Hoteles City Express, primera en recibir la certificaci\u00f3n SafeHotels CovidClean, ayuda a dar larga vida al \u00e1guila real.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"

La cadena hotelera internacional Marriott llega a consolidar un acuerdo de compra al portafolio de la marca mexicana City Express fundada en 2002, por la suma de 102.3 millones de euros, la cartera esta conformado por 152 hoteles con 17 356 habitaciones ubicadas dentro de 75 ciudades mexicanas m\u00e1s tres pa\u00edses de Am\u00e9rica Latina. Al […]<\/p>\n","protected":false},"author":3,"featured_media":6591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-6589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nMarriott International adquirir\u00e1 los Hoteles City Express - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=6589\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marriott International adquirir\u00e1 los Hoteles City Express - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"La cadena hotelera internacional Marriott llega a consolidar un acuerdo de compra al portafolio de la marca mexicana City Express fundada en 2002, por la suma de 102.3 millones de euros, la cartera esta conformado por 152 hoteles con 17 356 habitaciones ubicadas dentro de 75 ciudades mexicanas m\u00e1s tres pa\u00edses de Am\u00e9rica Latina. 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