{"id":6380,"date":"2022-08-25T08:32:55","date_gmt":"2022-08-25T13:32:55","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=6380"},"modified":"2023-03-10T12:30:07","modified_gmt":"2023-03-10T17:30:07","slug":"caso-tui-group","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=6380","title":{"rendered":"Caso: TUI GROUP"},"content":{"rendered":"\r\n
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Idelia Mirta Cristobal Lobaton<\/strong><\/span> icristobal@unah.edu.pe<\/strong><\/span><\/span><\/figcaption><\/figure>\r\n
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Dentro de los principales grupos tur\u00edsticos del mundo se encuentra TUI group, mostrando a 1600 agencias de viajes, 5 aerol\u00edneas con alrededor de 150 aviones, 400 hoteles, 16 cruceros y otras agencias receptivas en los principales destinos vacacionales del mundo, bajo est\u00e1 cartera que le permite cubrir toda la cadena de valor tur\u00edstico para brindar ofertas a sus 27 millones de clientes con experiencias inigualables, comprometidos con m\u00e1s de 20 a\u00f1os por un turismo sostenible.<\/span><\/strong><\/span><\/p>\r\n

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Sus hoteles y resorts cumplen est\u00e1ndares de desempe\u00f1o comercial, calidad de servicio y gesti\u00f3n ambiental, marcas como Riu, TUI Blue y Clubes premium Robinson Clubs.<\/span><\/p>\r\n

Los cruceros, el TUI group opera los deseos espec\u00edficos de sus diversos clientes, unidos a Hapag-Lloyd Cruises con 4 barcos lideres en cruceros de expedici\u00f3n y lujo dentro del mercado alem\u00e1n, ofrece tambi\u00e9n viajes premium con una flota de 7 buques y Marella Cruises con 4 transatl\u00e1nticos para atender el mercado brit\u00e1nico.<\/span><\/p>\r\n

Integran Museo TUI como \u00e1rea de crecimiento del grupo, ya en el 2019 gener\u00f3 ingresos de 1200 millones de euros, bajo una plataforma digital de tours y actividades de servicios locales en m\u00e1s de 140 pa\u00edses, registra m\u00e1s de 160 000 cosas para hacer, desde excursiones, actividades, boletos, transfer; a trav\u00e9s de aplicativos de Musement y TUI, para socios B2B, incluida las OTA, operadores tur\u00edsticos, l\u00edneas de cruceros y compa\u00f1\u00edas de viajes l\u00edderes del mundo.<\/span><\/p>\r\n

Operadores tur\u00edsticos con liderazgo que se suman al mencionado grupo dentro de Alemania TUI Deutschland, Wolters Reisen y airtours, en Reino Unido First Choice y otros operadores de TUI en Autralia, Suiza, Polonia, Finlandia, Dinamarca, Suecia, Noruega, B\u00e9lgica, Francia y Pa\u00edses bajos.<\/span><\/p>\r\n

Las 5 aerol\u00edneas son TUI\u00a0 Airways, TUI Belgium, TUI Fly , TUI fly Nordic y TUI fly Netherlands, que operan m\u00e1s de 180 destinos entre larga y media distancia, siendo la flota m\u00e1s grande y moderna el Boeing Dreamliners.<\/span><\/p>\r\n

Todo su crecimiento centrado en ofertar producto diferenciado como estrategia frente a las OTA y su rival Thomas Cook; pero tras la pandemia nos enfrentamos a un cambio repentino, donde muchas empresas quebraron, cambiaron de giro e hizo temblar a TUI Group, el preocupado CEO Sebasti\u00e1n Ebel visiona actualmente oportunidades de crecimiento con paquetes din\u00e1micos, donde el cliente o pasajero dise\u00f1a sus propias vacaciones combinando vuelos y alojamiento de manera flexible.<\/span><\/p>\r\n

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Y nos recuerda que, utilizar m\u00e1s capacidad a\u00e9rea de terceros que de las compa\u00f1\u00edas del grupo tambi\u00e9n implica asumir menos riesgo provocado por el alza de los precios del combustible y otras formas de inflaci\u00f3n; algo que es m\u00e1s f\u00e1cil llevar a cabo en Alemania, donde hay m\u00e1s capacidad, que en el Reino Unido. (Ebel, 2022)<\/span><\/p>\r\n

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Fuente: Agenttravel.es | Noticias para el profesional del turismo – TUI Group quintuplica sus ingresos hasta los 2.370 millones de euros<\/figcaption><\/figure>\r\n

Finalmente, podemos observar una estrategia orientada a formas de crecimiento interno, donde muchos optan por la combinaci\u00f3n presentando diversas composiciones o variadas opciones, tambi\u00e9n conocido como un asset light empleada para crecimiento o expansi\u00f3n con poca inversi\u00f3n por el modelo de gesti\u00f3n o de franquicia, y no en propiedad, no se piensa en operaciones de compra.<\/span><\/p>\r\n

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 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

Dentro de los principales grupos tur\u00edsticos del mundo se encuentra TUI group, mostrando a 1600 agencias de viajes, 5 aerol\u00edneas con alrededor de 150 aviones, 400 hoteles, 16 cruceros y otras agencias receptivas en los principales destinos vacacionales del mundo, bajo est\u00e1 cartera que le permite cubrir toda la cadena de valor tur\u00edstico para brindar […]<\/p>\n","protected":false},"author":3,"featured_media":6382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-6380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nCaso: TUI GROUP - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=6380\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso: TUI GROUP - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Dentro de los principales grupos tur\u00edsticos del mundo se encuentra TUI group, mostrando a 1600 agencias de viajes, 5 aerol\u00edneas con alrededor de 150 aviones, 400 hoteles, 16 cruceros y otras agencias receptivas en los principales destinos vacacionales del mundo, bajo est\u00e1 cartera que le permite cubrir toda la cadena de valor tur\u00edstico para brindar […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aldia.unah.edu.pe\/?p=6380\" \/>\n<meta property=\"og:site_name\" content=\"UNAH ALDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unahlicenciada\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T13:32:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T17:30:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2022\/08\/TUI_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=6380#article\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=6380\"},\"author\":{\"name\":\"Idelia Mirta Cristobal Lobaton\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/fdd4fdff1ded338d3c774069f4af5264\"},\"headline\":\"Caso: TUI GROUP\",\"datePublished\":\"2022-08-25T13:32:55+00:00\",\"dateModified\":\"2023-03-10T17:30:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=6380\"},\"wordCount\":563,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"articleSection\":[\"Idelia M. 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