{"id":6092,"date":"2022-06-15T09:32:51","date_gmt":"2022-06-15T14:32:51","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=6092"},"modified":"2023-03-10T12:41:38","modified_gmt":"2023-03-10T17:41:38","slug":"el-valor-de-la-marca-hotelera-tras-la-pandemia","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=6092","title":{"rendered":"El valor de la marca hotelera tras la pandemia"},"content":{"rendered":"\r\n
\"\"
Idelia Mirta Cristobal Lobaton<\/strong><\/span> icristobal@unah.edu.pe<\/strong><\/span><\/span><\/figcaption><\/figure>\r\n
\r\n

Ricardo Haigh, Director General de Brand Finance, refiere que \u201cla marca hotelera internacional m\u00e1s valiosa del mundo no es la m\u00e1s fuerte\u201d., Brand Finance es una consultora independiente de estrategia y valoraci\u00f3n de marcas l\u00edderes en el mundo, con sede en Londres con presencia en m\u00e1s de 20 pa\u00edses, a\u00f1os tras a\u00f1o realiza estudios sobre el valor de marcas en el mundo de m\u00e1s de 5000 marcas importantes en diferentes sectores y geograf\u00edas.<\/span><\/strong><\/span><\/p>\r\n

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Dentro del valor de las marcas hoteleras, la marca Hilton que aumento en un 58% hasta los 12 000 millones de USD, ampliando su reinado como la marca hotelera m\u00e1s valiosa del mundo y aumentando su liderazgo.<\/span><\/p>\r\n

Hyatt, el valor de la marca aument\u00f3 un 26% a 5900 millones de USD.<\/span><\/p>\r\n

Holiday Inn cuyo valor de marca aumento en un 10% a 4,2 mil millones de USD.<\/span><\/p>\r\n

Tanto Hilton, Hyatt y Holiday Inn, son algunas de las 50 marcas hoteleras m\u00e1s valiosas y solidas del mundo, incluidas en el ranking anual Brand Finance Hotels 50 2022.<\/span><\/p>\r\n

Analizando el incremento del valor de la marca Hilton, impulsado por en aumento en los ingresos previstos y mayores expectativas de rentabilidad, Brand Finance descubre que los clientes mejoraron su percepci\u00f3n de Hilton, teniendo factores claves como la confiabilidad y credibilidad, fortaleciendo la seguridad, esto le permiti\u00f3 mejorar su Brand Rating de AAA- a AAA, convirti\u00e9ndose en la tercera marca hotelera m\u00e1s s\u00f3lida del mundo para el 2022.<\/span><\/p>\r\n

Entendiendo que la pandemia de COVID-19, afecto los viajes a nivel global, las marcas exitosas se han recuperado y volvieron a ganarse la confianza de los clientes en el mundo posterior a la pandemia.<\/span><\/p>\r\n

NH Hoteles, aumento su marca a un 47% hasta los 1 000 millones de USD, soportando una tasa de ocupabilidad entre\u00a0 30 % durante el primer semestre del 2021, creciendo para octubre hasta el 62%, pero con la variante Omicron retrocedi\u00f3 hasta 26% en enero 2022, actualmente retorno a m\u00e1s del 60%.<\/span><\/p>\r\n

Taj Hotels, marca hotelera con calificaci\u00f3n AAA, como marca s\u00f3lida, considero estrat\u00e9gico el ofrecer apoyo al sector salud, manteni\u00e9ndose a la vanguardia.<\/span><\/p>\r\n

Baymont subio un 99% hasta los 329 millones de euros, por las condiciones comerciales previstas para sus mercados clave y la mejora de la percepci\u00f3n de los hu\u00e9spedes.<\/span><\/p>\r\n

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The Ritz- Carton, marca hotelera de mayor crecimiento en el mundo, subi\u00f3 un 112% a 1100 millones de USD, estrat\u00e9gicamente ha construido una marca fuerte incorporando al Grupo Marriott, manteni\u00e9ndose en el calificativo AAA, gracias a su REVPAR que es el indicador de rentabilidad hotelera que se obtiene de la tarifica promedio diario de habitaciones por la tasa de ocupaci\u00f3n, siendo un indicador clave que valora el rendimiento financiero del hotel.<\/span><\/strong><\/span><\/p>\r\n

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Fuente: Residences at The Ritz Carlton Toronto, ON | Condos For Sale<\/figcaption><\/figure>\r\n
\r\n

Finalmente, las diez marcas m\u00e1s fuertes de hoteles 2022, cuyos Brand Rating de AAA, son: Taj, Premier Inn, Hilton, Hampton, Embassy Suites Hotels, JW Marriot, Shangri-La, Residence INN, Waldorf Astoria y Worldwide Hotels; de las cuales siete son marcas estadounidenses.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Ricardo Haigh, Director General de Brand Finance, refiere que \u201cla marca hotelera internacional m\u00e1s valiosa del mundo no es la m\u00e1s fuerte\u201d., Brand Finance es una consultora independiente de estrategia y valoraci\u00f3n de marcas l\u00edderes en el mundo, con sede en Londres con presencia en m\u00e1s de 20 pa\u00edses, a\u00f1os tras a\u00f1o realiza estudios sobre […]<\/p>\n","protected":false},"author":3,"featured_media":6094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-6092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nEl valor de la marca hotelera tras la pandemia - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=6092\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor de la marca hotelera tras la pandemia - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Ricardo Haigh, Director General de Brand Finance, refiere que \u201cla marca hotelera internacional m\u00e1s valiosa del mundo no es la m\u00e1s fuerte\u201d., Brand Finance es una consultora independiente de estrategia y valoraci\u00f3n de marcas l\u00edderes en el mundo, con sede en Londres con presencia en m\u00e1s de 20 pa\u00edses, a\u00f1os tras a\u00f1o realiza estudios sobre […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aldia.unah.edu.pe\/?p=6092\" \/>\n<meta property=\"og:site_name\" content=\"UNAH ALDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unahlicenciada\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T14:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T17:41:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2022\/06\/marahotelera1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=6092#article\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=6092\"},\"author\":{\"name\":\"Idelia Mirta Cristobal Lobaton\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/fdd4fdff1ded338d3c774069f4af5264\"},\"headline\":\"El valor de la marca hotelera tras la pandemia\",\"datePublished\":\"2022-06-15T14:32:51+00:00\",\"dateModified\":\"2023-03-10T17:41:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=6092\"},\"wordCount\":525,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"articleSection\":[\"Idelia M. 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