{"id":5822,"date":"2022-04-21T21:37:19","date_gmt":"2022-04-22T02:37:19","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=5822"},"modified":"2023-03-10T12:44:34","modified_gmt":"2023-03-10T17:44:34","slug":"consorcio-para-atraer-al-turismo-de-calidad","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=5822","title":{"rendered":"Consorcio para atraer al turismo de calidad"},"content":{"rendered":"\n
\"\"
Idelia Mirta Cristobal Lobaton<\/strong><\/span>
icristobal@unah.edu.pe<\/strong><\/span><\/figcaption><\/figure>\n
\n

Considerar los modelos de desarrollo y la forma de gestionar de la posicionada marca espa\u00f1ola, es fundamental dentro de la coyuntura en que vivimos, Espa\u00f1a en su af\u00e1n de buscar salidas para el fortalecimiento y desarrollo sostenido de la actividad tur\u00edstica, present\u00f3 a Spain is Excellence, consorcio de turismo y cultura que fomenta la colaboraci\u00f3n p\u00fablica y privada orientada al turismo de lujo. Promovido por Elite Excellence y la federaci\u00f3n Espa\u00f1ola del Lujo, (Hosteltur, 2022).<\/span><\/strong><\/span><\/p>\n

\n

Esta iniciativa naci\u00f3 tras el lanzamiento exitoso de \u201cMadrid como capital del lujo\u201d, un turismo de lujo realizado por personas de nivel socio econ\u00f3mico alto, que optan por alojamientos u hoteles boutique y restaurantes de mayor categor\u00eda, turistas que buscan comodidad, evitan perder el tiempo en tramites o esperas, para vivir experiencias \u00fanicas; considerando lo referido por la Directora General de\u00a0 Spain is Excellence, Ana Alonso \u00aben Espa\u00f1a tenemos una riqueza cultural equiparable a la de un continente, pero no hemos sabido vender nuestro pa\u00eds fuera de nuestras fronteras\u00bb. Por ello el objetivo del consorcio ser\u00e1 \u00abdar a conocer Espa\u00f1a\u00bb y \u00abatraer a un turista con mayor poder adquisitivo\u00bb. (Hosteltur, 2022)<\/span><\/p>\n

Cuya estrategia es involucrar a la administraci\u00f3n publica y empresas privadas con el fin que a trav\u00e9s de la consultor\u00eda permita potenciar los destinos, promocionarlo al extranjero, orientado a captar viajeros con mayor capacidad de gasto. Presentaran los destinos de lujo en Estados Unidos, M\u00e9xico y otros pa\u00edses centroamericanos y sudamericanos. Dentro de Europa en Escandinavia y Suiza; en Asia orientado al mercado chino y pa\u00edses del Medio Oriente. Emplearan para ello la participaci\u00f3n en ferias internacionales, acciones con influencers nacionales y extranjeros o los fam trips\u00b4que son viajes de cortes\u00eda que se ofrecen a operadores tur\u00edsticos, conocido tambi\u00e9n como viajes de familiarizaci\u00f3n, que usualmente se realiza en rutas tur\u00edsticas nuevas o innovadas, aprovecharan los segmentos vacacionales de alta gama, turismo MICE o de reuniones, promocionando a Espa\u00f1a para los viajes corporativos o de incentivos, en cuanto al presupuesto para ejecutar la labor de auditoria el plan inicial contempla medio mill\u00f3n de euros aproximadamente. La semana santa fue positivo para muchos pa\u00edses con el incremento de visitantes.<\/span><\/p>\n

\n

En Ayacucho las celebraciones de Semana santa, se vivi\u00f3 excesos y descontrol, ante el descontrolado arribo de visitantes, se hace de necesidad medir la capacidad de carga de hoteles y restaurantes; y tomar modelos de desarrollo como el espa\u00f1ol, orientar este destino al turismo de lujo, para tener un mejor control de los arribos, de completarse las plazas no permitir el ingreso de m\u00e1s visitantes, por temporada alta. Estas acciones permitir\u00e1n cuidar de nuestro patrimonio cultural: plazas, Iglesias, ciudad, con miras a un turismo sostenible, se hace propicio trabajar en ello: DIRCETUR, Gobierno Regional, Local, Oficina desconcentrada de Cultura Ayacucho, Sociedad civil organizada, a fin de fortalecer la imagen del destino en temporada alta.<\/span><\/p>\n

\"\"
Fuente: Semana Santa en Ayacucho: el espect\u00e1culo religioso que sorprende a miles de turistas en el mundo – LR<\/figcaption><\/figure>\n
\n

Referencia:<\/span><\/strong><\/span><\/p>\n

    \n
  1. HOSTELTUR. (21 de abril de 2022). Nace Spain is Excellence, un consorcio para atraer al turismo de calidad. https:\/\/www.hosteltur.com\/151140_nace-spain-is-excellence-un-consorcio-para-atraer-al-turismo-de-calidad.html<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Considerar los modelos de desarrollo y la forma de gestionar de la posicionada marca espa\u00f1ola, es fundamental dentro de la coyuntura en que vivimos, Espa\u00f1a en su af\u00e1n de buscar salidas para el fortalecimiento y desarrollo sostenido de la actividad tur\u00edstica, present\u00f3 a Spain is Excellence, consorcio de turismo y cultura que fomenta la colaboraci\u00f3n […]<\/p>\n","protected":false},"author":3,"featured_media":5824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nConsorcio para atraer al turismo de calidad - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=5822\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consorcio para atraer al turismo de calidad - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Considerar los modelos de desarrollo y la forma de gestionar de la posicionada marca espa\u00f1ola, es fundamental dentro de la coyuntura en que vivimos, Espa\u00f1a en su af\u00e1n de buscar salidas para el fortalecimiento y desarrollo sostenido de la actividad tur\u00edstica, present\u00f3 a Spain is Excellence, consorcio de turismo y cultura que fomenta la colaboraci\u00f3n […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aldia.unah.edu.pe\/?p=5822\" \/>\n<meta property=\"og:site_name\" content=\"UNAH ALDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unahlicenciada\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-22T02:37:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T17:44:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2022\/04\/consorcio1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5822#article\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5822\"},\"author\":{\"name\":\"Idelia Mirta Cristobal Lobaton\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/fdd4fdff1ded338d3c774069f4af5264\"},\"headline\":\"Consorcio para atraer al turismo de calidad\",\"datePublished\":\"2022-04-22T02:37:19+00:00\",\"dateModified\":\"2023-03-10T17:44:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5822\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"articleSection\":[\"Idelia M. Cristobal Lobaton\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aldia.unah.edu.pe\/?p=5822#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5822\",\"url\":\"https:\/\/aldia.unah.edu.pe\/?p=5822\",\"name\":\"Consorcio para atraer al turismo de calidad - UNAH ALDIA\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#website\"},\"datePublished\":\"2022-04-22T02:37:19+00:00\",\"dateModified\":\"2023-03-10T17:44:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5822#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aldia.unah.edu.pe\/?p=5822\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5822#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/aldia.unah.edu.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consorcio para atraer al turismo de calidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#website\",\"url\":\"https:\/\/aldia.unah.edu.pe\/\",\"name\":\"UNAH ALDIA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aldia.unah.edu.pe\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\",\"name\":\"UNAH ALDIA\",\"url\":\"https:\/\/aldia.unah.edu.pe\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png\",\"contentUrl\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png\",\"width\":1225,\"height\":238,\"caption\":\"UNAH ALDIA\"},\"image\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/unahlicenciada\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/fdd4fdff1ded338d3c774069f4af5264\",\"name\":\"Idelia Mirta Cristobal Lobaton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/idelia-1-150x150.png\",\"contentUrl\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/idelia-1-150x150.png\",\"caption\":\"Idelia Mirta Cristobal Lobaton\"},\"url\":\"https:\/\/aldia.unah.edu.pe\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consorcio para atraer al turismo de calidad - UNAH ALDIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aldia.unah.edu.pe\/?p=5822","og_locale":"es_ES","og_type":"article","og_title":"Consorcio para atraer al turismo de calidad - UNAH ALDIA","og_description":"Considerar los modelos de desarrollo y la forma de gestionar de la posicionada marca espa\u00f1ola, es fundamental dentro de la coyuntura en que vivimos, Espa\u00f1a en su af\u00e1n de buscar salidas para el fortalecimiento y desarrollo sostenido de la actividad tur\u00edstica, present\u00f3 a Spain is Excellence, consorcio de turismo y cultura que fomenta la colaboraci\u00f3n […]","og_url":"https:\/\/aldia.unah.edu.pe\/?p=5822","og_site_name":"UNAH ALDIA","article_publisher":"https:\/\/www.facebook.com\/unahlicenciada","article_published_time":"2022-04-22T02:37:19+00:00","article_modified_time":"2023-03-10T17:44:34+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2022\/04\/consorcio1.png","type":"image\/png"}],"author":"Idelia Mirta Cristobal Lobaton","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Idelia Mirta Cristobal Lobaton","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aldia.unah.edu.pe\/?p=5822#article","isPartOf":{"@id":"https:\/\/aldia.unah.edu.pe\/?p=5822"},"author":{"name":"Idelia Mirta Cristobal Lobaton","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/fdd4fdff1ded338d3c774069f4af5264"},"headline":"Consorcio para atraer al turismo de calidad","datePublished":"2022-04-22T02:37:19+00:00","dateModified":"2023-03-10T17:44:34+00:00","mainEntityOfPage":{"@id":"https:\/\/aldia.unah.edu.pe\/?p=5822"},"wordCount":569,"commentCount":0,"publisher":{"@id":"https:\/\/aldia.unah.edu.pe\/#organization"},"articleSection":["Idelia M. Cristobal Lobaton"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aldia.unah.edu.pe\/?p=5822#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aldia.unah.edu.pe\/?p=5822","url":"https:\/\/aldia.unah.edu.pe\/?p=5822","name":"Consorcio para atraer al turismo de calidad - UNAH ALDIA","isPartOf":{"@id":"https:\/\/aldia.unah.edu.pe\/#website"},"datePublished":"2022-04-22T02:37:19+00:00","dateModified":"2023-03-10T17:44:34+00:00","breadcrumb":{"@id":"https:\/\/aldia.unah.edu.pe\/?p=5822#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aldia.unah.edu.pe\/?p=5822"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aldia.unah.edu.pe\/?p=5822#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/aldia.unah.edu.pe\/"},{"@type":"ListItem","position":2,"name":"Consorcio para atraer al turismo de calidad"}]},{"@type":"WebSite","@id":"https:\/\/aldia.unah.edu.pe\/#website","url":"https:\/\/aldia.unah.edu.pe\/","name":"UNAH ALDIA","description":"","publisher":{"@id":"https:\/\/aldia.unah.edu.pe\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aldia.unah.edu.pe\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/aldia.unah.edu.pe\/#organization","name":"UNAH ALDIA","url":"https:\/\/aldia.unah.edu.pe\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/","url":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png","contentUrl":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png","width":1225,"height":238,"caption":"UNAH ALDIA"},"image":{"@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/unahlicenciada"]},{"@type":"Person","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/fdd4fdff1ded338d3c774069f4af5264","name":"Idelia Mirta Cristobal Lobaton","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/image\/","url":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/idelia-1-150x150.png","contentUrl":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/idelia-1-150x150.png","caption":"Idelia Mirta Cristobal Lobaton"},"url":"https:\/\/aldia.unah.edu.pe\/?author=3"}]}},"views":763,"_links":{"self":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts\/5822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5822"}],"version-history":[{"count":3,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts\/5822\/revisions"}],"predecessor-version":[{"id":5827,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts\/5822\/revisions\/5827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/media\/5824"}],"wp:attachment":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}