{"id":5743,"date":"2022-04-06T11:33:10","date_gmt":"2022-04-06T16:33:10","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=5743"},"modified":"2023-03-10T12:47:43","modified_gmt":"2023-03-10T17:47:43","slug":"ecommerce-hotelero","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=5743","title":{"rendered":"Ecommerce hotelero"},"content":{"rendered":"\n
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Idelia Mirta Cristobal Lobaton<\/strong><\/span>
icristobal@unah.edu.pe<\/strong><\/span><\/figcaption><\/figure>\n
\n

Para SiteMinder la tecnolog\u00eda hotelera es un factor de suma importancia para el turismo, actualmente, gracias a acelerado desarrollo tecnol\u00f3gico los hoteles pueden dise\u00f1ar sus propias aplicaciones y servicios, gestionados desde una plataforma.<\/span><\/strong><\/span><\/p>\n

\n

Sankar Narayan \u2013 director general y consejero delegado de SiteMinder, afirma que: \u00abHoy en d\u00eda, muchos hoteles se enfrentan a las dificultades para incorporar talento, el aumento de costes y hu\u00e9spedes m\u00e1s exigentes que nunca. Adem\u00e1s, se ven frenados por la par\u00e1lisis en la toma de decisiones, derivada del abrumador n\u00famero de tecnolog\u00edas existentes en el mercado; la fricci\u00f3n a la hora de elegir e interconectar servicios y aplicaciones, debido a que muchos proveedores no tienen en cuenta que los hoteleros son consumidores omnicanal y esperan una experiencia centrada en el cliente; y la accesibilidad, porque no disponen de medios para escalar las soluciones de comercio. En consecuencia, el negocio y la maximizaci\u00f3n de los ingresos pasan a un segundo plano\u00bb (SMARTTRAVEL, 5 de abril, 2022)<\/span><\/p>\n

\n

SiteMinder (2022). Este ecosistema de canales de reserva y gesti\u00f3n a trav\u00e9s de aplicaciones, permite mejoras en el \u00e1rea comercial, marketing, gesti\u00f3n del negocio y rentabilidad del negocio. Todo ello hace denominarlo como el channel manager l\u00edder en el mercado como plataforma de comercio hotelero del mundo, con premios recibidos the people\u00b4s Choice Award de Hotel Tech Report por la dedicaci\u00f3n que brinda a sus clientes, por ser mejor canal gestor, mejor integrador de mercados, el mejor motor de reservas; premios logrados el 2022. Los beneficios resaltantes:<\/span><\/strong><\/p>\n

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Fuente: SiteMinder ofrece la primera conexi\u00f3n universal a aplicaciones | Nexotur<\/figcaption><\/figure>\n
\n

Su channel manager facilita y optimiza la distribuci\u00f3n en una amplia gama de canales de reserva, donde cada reserva es importante. La conexi\u00f3n con Booking.com, Expedia, Airbnb y Agoda permite la conexi\u00f3n con m\u00e1s de 450 canales de distribuci\u00f3n e incluido el Sistema de Distribuci\u00f3n Global (GDS), con conexiones r\u00e1pidas y fiables, aumentando tus reservas en un 40%.<\/span><\/p>\n

Mejora el alcance y la distribuci\u00f3n de un hotel, permitiendo aumentar las reservas, ingresos por la integraci\u00f3n entre los gestores de canales l\u00edderes en el mercado y un sistema de distribuci\u00f3n global que te permite conectar con las principales agencias de viajes y turismo, siendo m\u00e1s de 600 000 agencias y proveedores de viajes de negocios, impulsa las estancias largas consiguiendo las reservas m\u00e1s rentables, atrae m\u00e1s reservas para viajes de negocios, manteniendo la tasa de ocupaci\u00f3n alta sostenidamente durante el a\u00f1o, diversifica tus fuentes de ingreso aprovechando espacios, salas de conferencia, zonas para eventos. Empleo de varias redes de GDS como Sabre, Amadeus, Apollo, Worldspan o Galileo de travelport, y olv\u00eddate de utilizarlo por separado, por razones de costes.<\/span><\/p>\n

Destaca en las principales webs de viajes como Google Hotel Ads, Trivago y TripAdvisor. Las metab\u00fasquedas permiten a los viajeros ver tarifas, inventario de los hoteles, haciendo m\u00e1s f\u00e1cil comparar los precios y disponibilidad.<\/span><\/p>\n

Referencias:<\/span><\/strong><\/p>\n

    \n
  1. SMARTTRAVEL. (5 de abril de 2022). SiteMinder lanza una plataforma para acelerar la digitalizaci\u00f3n del eCommerce hotelero. https:\/\/www.smarttravel.news\/siteminder-lanza-una-plataforma-para-acelerar-la-digitalizacion-del-ecommerce-hotelero\/?utm_campaign=La%20newsletter%20diaria%20de%20Smart%20Travel%20News&utm_medium=email&utm_source=Revue%20newsletter<\/a><\/span><\/li>\n
  2. SiteMinder (2022). Te damos la bienvenida a la plataforma de comercio hotelero l\u00edder del mundo. https:\/\/www.siteminder.com\/es\/<\/a><\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Para SiteMinder la tecnolog\u00eda hotelera es un factor de suma importancia para el turismo, actualmente, gracias a acelerado desarrollo tecnol\u00f3gico los hoteles pueden dise\u00f1ar sus propias aplicaciones y servicios, gestionados desde una plataforma. Sankar Narayan \u2013 director general y consejero delegado de SiteMinder, afirma que: \u00abHoy en d\u00eda, muchos hoteles se enfrentan a las dificultades […]<\/p>\n","protected":false},"author":3,"featured_media":5745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nEcommerce hotelero - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=5743\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce hotelero - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Para SiteMinder la tecnolog\u00eda hotelera es un factor de suma importancia para el turismo, actualmente, gracias a acelerado desarrollo tecnol\u00f3gico los hoteles pueden dise\u00f1ar sus propias aplicaciones y servicios, gestionados desde una plataforma. 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