{"id":5693,"date":"2022-04-01T08:21:56","date_gmt":"2022-04-01T13:21:56","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=5693"},"modified":"2023-03-10T12:48:25","modified_gmt":"2023-03-10T17:48:25","slug":"startup-de-ecoturismo-rutopia","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=5693","title":{"rendered":"Startup de ecoturismo \u201cRUTOP\u00cdA\u201d"},"content":{"rendered":"\n
\"\"
Idelia Mirta Cristobal Lobaton<\/strong><\/span>
icristobal@unah.edu.pe<\/strong><\/span><\/figcaption><\/figure>\n
\n

El hablar de emprendimiento siempre se encontrar\u00e1 sujeto a la innovaci\u00f3n, es fundamental identificar las econom\u00edas m\u00e1s innovadoras del mundo, tomando en cuenta la clasificaci\u00f3n del \u00cdndice Mundial de Innovaci\u00f3n (GII) al 2021, en primer lugar, se ubica Suiza, seguido de Suecia, Estados Unidos, Reino Unido y Corea, nos preguntamos \u00bfQu\u00e9 lugar ocupa nuestro Per\u00fa? Dentro de las 132 econom\u00edas destacadas en el GII 2021,<\/span><\/strong><\/span><\/p>\n

\n

Per\u00fa ocupa el puesto 70 dentro del \u00edndice de innovaci\u00f3n global 2021, siendo uno de los siete rangos del pilar GII para Per\u00fa sum\u00e1ndose los puestos de Productos de conocimiento y tecnolog\u00eda 87, Infraestructura 78, Salidas creativas 77, Instituciones 70, Capital humano e investigaci\u00f3n 53, Sofisticaci\u00f3n del mercado 38, y Sofisticaci\u00f3n de negocios en el puesto 37. Siendo el mejor desempe\u00f1o de Per\u00fa en sofisticaci\u00f3n de negocios y el punto d\u00e9bil en conocimiento y salida de tecnolog\u00eda. (World Intellectual Property Organization- WIPO, 2021).<\/span><\/p>\n

Uno de los premios por emprendimiento social es el Premio Hult o Hult Prize, que brinda programas y capacitaciones a m\u00e1s de un mill\u00f3n de estudiantes en el mundo con a finalidad de construir un mundo mejor, apoya a empresas que nacen en universidades que resuelvan los problemas sociales. Un Startup de ecoturismo M\u00e9xico Rutop\u00eda en el 2019 gana el premio mundial Hult Prize. Una empresa creada por estudiantes y egresados del Tecnol\u00f3gico de Monterrey, dentro de ellos, Emiliano Iturriaga, Sebasti\u00e1n Mu\u00f1oz, Diego Espinoza y Leslie P\u00e9rez, ganadores de entre m\u00e1s de 20 mil proyectos de diversos pa\u00edses del mundo. El premio de un mill\u00f3n de d\u00f3lares como capital semilla para el crecimiento de esta empresa (Ruiz 2019).<\/span><\/p>\n

\n

Sobre RUTOP\u00cdA, es una empresa social que ayuda a conectar a los viajeros del mundo con una red de anfitriones de comunidades rurales de M\u00e9xico, con el fin de hacerles conocer sus riquezas tur\u00edsticas y gran parte del patrimonio cultural y natural, el eslogan que emplean es \u201cViaja diferente, conecta con comunidades\u201d, oferta el ecoturismo comunitario basado en experiencia \u00fanicas, rompiendo el esquema del mercado tradicional o convencional. En la actualidad cuentan con una p\u00e1gina web avalado por Safe Travels, Organizaci\u00f3n Mundial del Turismo, Forbes, Sello se seguridad tur\u00edstica de M\u00e9xico, Las Naciones Unidas. Su eslogan dentro de la plataforma es \u201cViajes \u00fanicos en M\u00e9xico. Hechos a tu medida\u201d, ofrece alimentos \u00fanicos, gu\u00edas locales apasionados, lo m\u00e1s importante cuenta con la certificaci\u00f3n B Corp, siendo un movimiento global de personas trasformadoras, que emplean empresas bajo un concepto de impacto positivo para la sociedad. La empresa se esmera en cumplir est\u00e1ndares de responsabilidad social y ambiental.<\/span><\/strong><\/p>\n

\"\"
Fuente: Rutop\u00eda: ecoturismo mexicano, genuino y deslumbrante para aut\u00e9nticos viajeros -M\u00e1s de M\u00e9xico<\/figcaption><\/figure>\n
\n

En Per\u00fa existen varias plataformas para apoyar en temas de emprendimiento, una de ellas KUNAN como plataforma de fortalecimiento al ecosistema de emprendimientos sociales y ambientales, cuenta con una RED KUNAN de m\u00e1s de 190 emprendimientos.<\/span><\/p>\n

Referencias:<\/span><\/p>\n

    \n
  1. Ruiz, R. (14 de setiembre de 2019). Startup de ecoturismo mexicano Rutop\u00eda gana premio mundial Hult Prize. <\/em>https:\/\/tec.mx\/es\/noticias\/ciudad-de-mexico\/emprendedores\/startup-de-ecoturismo-mexicano-rutopia-gana-premio-mundial<\/a><\/span><\/li>\n
  2. WIPO. (2021). Global Innovati\u00f3n Index 2021: Per\u00fa<\/em>. https:\/\/www.wipo.int\/edocs\/pubdocs\/en\/wipo_pub_gii_2021\/pe.pdf<\/a><\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    El hablar de emprendimiento siempre se encontrar\u00e1 sujeto a la innovaci\u00f3n, es fundamental identificar las econom\u00edas m\u00e1s innovadoras del mundo, tomando en cuenta la clasificaci\u00f3n del \u00cdndice Mundial de Innovaci\u00f3n (GII) al 2021, en primer lugar, se ubica Suiza, seguido de Suecia, Estados Unidos, Reino Unido y Corea, nos preguntamos \u00bfQu\u00e9 lugar ocupa nuestro Per\u00fa? […]<\/p>\n","protected":false},"author":3,"featured_media":5695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nStartup de ecoturismo \u201cRUTOP\u00cdA\u201d - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=5693\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup de ecoturismo \u201cRUTOP\u00cdA\u201d - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"El hablar de emprendimiento siempre se encontrar\u00e1 sujeto a la innovaci\u00f3n, es fundamental identificar las econom\u00edas m\u00e1s innovadoras del mundo, tomando en cuenta la clasificaci\u00f3n del \u00cdndice Mundial de Innovaci\u00f3n (GII) al 2021, en primer lugar, se ubica Suiza, seguido de Suecia, Estados Unidos, Reino Unido y Corea, nos preguntamos \u00bfQu\u00e9 lugar ocupa nuestro Per\u00fa? 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