{"id":5499,"date":"2022-03-04T08:34:11","date_gmt":"2022-03-04T13:34:11","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=5499"},"modified":"2023-03-10T12:54:06","modified_gmt":"2023-03-10T17:54:06","slug":"elevator-pitch","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=5499","title":{"rendered":"Elevator Pitch"},"content":{"rendered":"\n<figure id=\"attachment_1093\" aria-describedby=\"caption-attachment-1093\" style=\"width: 106px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\" wp-image-1093\" src=\"https:\/\/www.aldia.unah.edu.pe\/wp-content\/uploads\/2020\/06\/kety-foto-2-e1594982215633.jpeg\" alt=\"\" width=\"106\" height=\"159\" \/><figcaption id=\"caption-attachment-1093\" class=\"wp-caption-text\"><span style=\"color: #ff0000;\">Ketty Maril\u00fa Moscoso Paucarchuco<\/span><br \/><span style=\"color: #ff0000;\">kmoscoso@unah.edu.pe<\/span><\/figcaption><\/figure>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Elevator pitch o elevator speech es un m\u00e9todo discursivo que se emplea para presentar un emprendimiento. Su nombre deviene de un viaje en ascensor donde el emprendedor conoce a un posible inversor.<\/span><\/strong><\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Las ideas presentadas deben ser concretas, impactantes y \u00e1giles, ya que los potenciales clientes, accionistas o inversionistas se caracterizan por estar muy ocupados y disponer de un corto tiempo para escuchar y analizar una propuesta de valor. Su t\u00e9cnica se caracteriza por convencer que la idea de negocio es buena en menos de un minuto.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">La finalidad del \u00abdiscurso de ascensor\u00bb, es que en ese corto tiempo se logre persuadir al receptor del mensaje y agendar una cita para una pr\u00f3xima reuni\u00f3n, donde el emprendedor pueda explicarle a detalle el proyecto.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Para utilizar bien este corto tiempo, primero se debe definir el p\u00fablico objetivo, identificando un segmento de mercado a quienes se dirige la propuesta de valor, determinar de forma clara, que problemas se solucionan o que necesidades se satisfacen, para ello es b\u00e1sico consultar fuentes confiables directas e indirectas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Al explicar la soluci\u00f3n al problema o la necesidad a satisfacer, el orador debe mostrar un lenguaje sencillo, amigable, pero sobre todo confiable, adem\u00e1s de conservar una buena postura y apariencia. Es importante crear, practicar y memorizar un mensaje estructurado, un discurso breve que inicie con la captaci\u00f3n de la atenci\u00f3n; puede ser mediante una pregunta, una historia, unos datos estad\u00edsticos, un refr\u00e1n, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Pres\u00e9ntese detallando su nombre y su especialidad; cuente cual es objetivo de su organizaci\u00f3n, describa el problema y delimite su segmento de clientes; explique la soluci\u00f3n y convenza que su plan es viable y rentable; cierre con una frase, concert\u00e9 una pr\u00f3xima cita y no olvide entregar su tarjeta con datos personales.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Es fundamental que los futuros profesionales cuenten con habilidades de comunicaci\u00f3n oral, cohesi\u00f3n grupal y cultura de esfuerzo para enfrentarse con \u00e9xito al mundo de los negocios. Esta herramienta permite mejorar la marca personal, generando una imagen positiva, de carisma y prestigio empresarial.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Esta tendencia lleva m\u00e1s de 30 a\u00f1os en el mercado y se le atribuye a Apple como uno de los expertos. Con Elevator Pitch podr\u00e1 captar la atenci\u00f3n, se posicionar\u00e1 como una alternativa, podr\u00e1 ofrecer una primera buena impresi\u00f3n, no dejar\u00e1 pasar ninguna oportunidad y se encontrar\u00e1 preparado en todo momento para enamorar con su idea de negocio.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elevator pitch o elevator speech es un m\u00e9todo discursivo que se emplea para presentar un emprendimiento. Su nombre deviene de un viaje en ascensor donde el emprendedor conoce a un posible inversor. Las ideas presentadas deben ser concretas, impactantes y \u00e1giles, ya que los potenciales clientes, accionistas o inversionistas se caracterizan por estar muy ocupados [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ketty-m-moscoso-paucarchuco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elevator Pitch - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=5499\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevator Pitch - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Elevator pitch o elevator speech es un m\u00e9todo discursivo que se emplea para presentar un emprendimiento. 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