{"id":5260,"date":"2022-01-24T19:27:13","date_gmt":"2022-01-25T00:27:13","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=5260"},"modified":"2023-03-10T13:01:59","modified_gmt":"2023-03-10T18:01:59","slug":"modelo-kano","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=5260","title":{"rendered":"Modelo KANO"},"content":{"rendered":"\n
\"\"
Ketty Maril\u00fa Moscoso Paucarchuco<\/span>
kmoscoso@unah.edu.pe<\/span><\/figcaption><\/figure>\n
\n

Creado por Nokiari Kano, Seraku, Takahashi yTsuji, quienes en su publicaci\u00f3n \u201cCalidades atractivas y calidad obligatoria\u201d, explican las bases de este modelo, detallando que es una herramienta de gesti\u00f3n que busca la calidad de los productos, analizarlos y relacionarlos con la satisfacci\u00f3n de los consumidores.<\/span><\/strong><\/span><\/p>\n

\n

Para este modelo es primordial que el vendedor, distribuidor o fabricante identifique los atributos valorados del producto por los clientes, dicha valoraci\u00f3n debe ser fortalecida y estudiada para su mejor implantaci\u00f3n.<\/span><\/p>\n

Con esta herramienta se identifican elementos clave de estrategia de ventas, como el c\u00e1lculo de las falencias o debilidades de un producto que se deben eliminar o disminuir, se determina si es conveniente invertir en agregar atributos y si estos costos pueden ser asumidos por los clientes, permite decidir con que atributos se pueden superar a los competidores.<\/span><\/p>\n

Seg\u00fan el modelo, estas cualidades son categorizados de acuerdo al nivel de satisfacci\u00f3n del cliente. La calidad b\u00e1sica o esperada, es la exigencia m\u00ednima del cliente, su ausencia genera insatisfacci\u00f3n total.\u00a0<\/span><\/p>\n

La calidad deseada o de performance, que no es otra cosa que el rendimiento, son las particularidades solicitadas por el cliente, cuya atenci\u00f3n inmediata delimita la diferencia con sus competidores, a mayor cantidad de caracter\u00edsticas acertadas, mayor ser\u00e1 la satisfacci\u00f3n.<\/span><\/p>\n

\n

Otra categorizaci\u00f3n es la calidad motivadora o emocionante, son las que sorprenden al cliente, los valora grandemente porque no esperaba encontrarlos, sobrepasa las expectativas del cliente, su ausencia no le generar\u00e1 insatisfacci\u00f3n.<\/span><\/strong><\/span><\/p>\n

\"\"
Fuente: EVE Museos+Innovaci\u00f3n<\/figcaption><\/figure>\n
\n

Tambi\u00e9n se observa una calidad indiferente, con atributos cuya carencia no influye absolutamente en la satisfacci\u00f3n, otra es la calidad de rechazo, los que el cliente percibe como negativos, las mismas que causan insatisfacci\u00f3n.<\/span><\/p>\n

Una de las cualidades de este modelo es la representaci\u00f3n gr\u00e1fica, donde en el eje horizontal se ubican los atributos o funciones del producto, desde el menos elemental hasta el m\u00e1s implementado; en el eje vertical se ubica el nivel de satisfacci\u00f3n desde el muy insatisfecho hasta el encantado.<\/span><\/p>\n

El grafico posibilita analizar y precisar que los atributos b\u00e1sicos cubren m\u00ednimamente las expectativas del cliente, por el contrario, los atributos de emoci\u00f3n y sentimientos sobrepasan las expectativas por encima de lo esperado por el cliente.<\/span><\/p>\n

La clasificaci\u00f3n de los atributos seg\u00fan el m\u00e9todo, es flexible y var\u00eda por el paso del tiempo, el avance de la tecnolog\u00eda, entre otros. Tambi\u00e9n se entiende que las preferencias de los consumidores no son iguales y se someten a factores externos de diversa \u00edndole, por ello es necesario su actualizaci\u00f3n de forma peri\u00f3dica, es importante recordar que \u201clos atributos que son relevantes para algunos pueden pasar desapercibidos para otros\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Creado por Nokiari Kano, Seraku, Takahashi yTsuji, quienes en su publicaci\u00f3n \u201cCalidades atractivas y calidad obligatoria\u201d, explican las bases de este modelo, detallando que es una herramienta de gesti\u00f3n que busca la calidad de los productos, analizarlos y relacionarlos con la satisfacci\u00f3n de los consumidores. Para este modelo es primordial que el vendedor, distribuidor o […]<\/p>\n","protected":false},"author":11,"featured_media":5262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ketty-m-moscoso-paucarchuco"],"yoast_head":"\nModelo KANO - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=5260\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modelo KANO - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Creado por Nokiari Kano, Seraku, Takahashi yTsuji, quienes en su publicaci\u00f3n \u201cCalidades atractivas y calidad obligatoria\u201d, explican las bases de este modelo, detallando que es una herramienta de gesti\u00f3n que busca la calidad de los productos, analizarlos y relacionarlos con la satisfacci\u00f3n de los consumidores. Para este modelo es primordial que el vendedor, distribuidor o […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aldia.unah.edu.pe\/?p=5260\" \/>\n<meta property=\"og:site_name\" content=\"UNAH ALDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unahlicenciada\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-25T00:27:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T18:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2022\/01\/portada-kano-agenda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"963\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ketty Maril\u00fa Moscoso Paucarchuco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ketty Maril\u00fa Moscoso Paucarchuco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5260#article\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5260\"},\"author\":{\"name\":\"Ketty Maril\u00fa Moscoso Paucarchuco\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/34bc2a9f9b9cb41d4796afb9274c3199\"},\"headline\":\"Modelo KANO\",\"datePublished\":\"2022-01-25T00:27:13+00:00\",\"dateModified\":\"2023-03-10T18:01:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5260\"},\"wordCount\":489,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"articleSection\":[\"Ketty M. Moscoso Paucarchuco\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aldia.unah.edu.pe\/?p=5260#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5260\",\"url\":\"https:\/\/aldia.unah.edu.pe\/?p=5260\",\"name\":\"Modelo KANO - UNAH ALDIA\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#website\"},\"datePublished\":\"2022-01-25T00:27:13+00:00\",\"dateModified\":\"2023-03-10T18:01:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5260#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aldia.unah.edu.pe\/?p=5260\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5260#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/aldia.unah.edu.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Modelo KANO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#website\",\"url\":\"https:\/\/aldia.unah.edu.pe\/\",\"name\":\"UNAH ALDIA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aldia.unah.edu.pe\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\",\"name\":\"UNAH ALDIA\",\"url\":\"https:\/\/aldia.unah.edu.pe\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png\",\"contentUrl\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png\",\"width\":1225,\"height\":238,\"caption\":\"UNAH ALDIA\"},\"image\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/unahlicenciada\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/34bc2a9f9b9cb41d4796afb9274c3199\",\"name\":\"Ketty Maril\u00fa Moscoso Paucarchuco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/06\/kety-foto-2-e1594982215633-136x135.jpeg\",\"contentUrl\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/06\/kety-foto-2-e1594982215633-136x135.jpeg\",\"caption\":\"Ketty Maril\u00fa Moscoso Paucarchuco\"},\"url\":\"https:\/\/aldia.unah.edu.pe\/?author=11\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Modelo KANO - UNAH ALDIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aldia.unah.edu.pe\/?p=5260","og_locale":"es_ES","og_type":"article","og_title":"Modelo KANO - UNAH ALDIA","og_description":"Creado por Nokiari Kano, Seraku, Takahashi yTsuji, quienes en su publicaci\u00f3n \u201cCalidades atractivas y calidad obligatoria\u201d, explican las bases de este modelo, detallando que es una herramienta de gesti\u00f3n que busca la calidad de los productos, analizarlos y relacionarlos con la satisfacci\u00f3n de los consumidores. Para este modelo es primordial que el vendedor, distribuidor o […]","og_url":"https:\/\/aldia.unah.edu.pe\/?p=5260","og_site_name":"UNAH ALDIA","article_publisher":"https:\/\/www.facebook.com\/unahlicenciada","article_published_time":"2022-01-25T00:27:13+00:00","article_modified_time":"2023-03-10T18:01:59+00:00","og_image":[{"width":963,"height":540,"url":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2022\/01\/portada-kano-agenda.jpg","type":"image\/jpeg"}],"author":"Ketty Maril\u00fa Moscoso Paucarchuco","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ketty Maril\u00fa Moscoso Paucarchuco","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aldia.unah.edu.pe\/?p=5260#article","isPartOf":{"@id":"https:\/\/aldia.unah.edu.pe\/?p=5260"},"author":{"name":"Ketty Maril\u00fa Moscoso Paucarchuco","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/34bc2a9f9b9cb41d4796afb9274c3199"},"headline":"Modelo KANO","datePublished":"2022-01-25T00:27:13+00:00","dateModified":"2023-03-10T18:01:59+00:00","mainEntityOfPage":{"@id":"https:\/\/aldia.unah.edu.pe\/?p=5260"},"wordCount":489,"commentCount":0,"publisher":{"@id":"https:\/\/aldia.unah.edu.pe\/#organization"},"articleSection":["Ketty M. Moscoso Paucarchuco"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aldia.unah.edu.pe\/?p=5260#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aldia.unah.edu.pe\/?p=5260","url":"https:\/\/aldia.unah.edu.pe\/?p=5260","name":"Modelo KANO - UNAH ALDIA","isPartOf":{"@id":"https:\/\/aldia.unah.edu.pe\/#website"},"datePublished":"2022-01-25T00:27:13+00:00","dateModified":"2023-03-10T18:01:59+00:00","breadcrumb":{"@id":"https:\/\/aldia.unah.edu.pe\/?p=5260#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aldia.unah.edu.pe\/?p=5260"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aldia.unah.edu.pe\/?p=5260#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/aldia.unah.edu.pe\/"},{"@type":"ListItem","position":2,"name":"Modelo KANO"}]},{"@type":"WebSite","@id":"https:\/\/aldia.unah.edu.pe\/#website","url":"https:\/\/aldia.unah.edu.pe\/","name":"UNAH ALDIA","description":"","publisher":{"@id":"https:\/\/aldia.unah.edu.pe\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aldia.unah.edu.pe\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/aldia.unah.edu.pe\/#organization","name":"UNAH ALDIA","url":"https:\/\/aldia.unah.edu.pe\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/","url":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png","contentUrl":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png","width":1225,"height":238,"caption":"UNAH ALDIA"},"image":{"@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/unahlicenciada"]},{"@type":"Person","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/34bc2a9f9b9cb41d4796afb9274c3199","name":"Ketty Maril\u00fa Moscoso Paucarchuco","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/image\/","url":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/06\/kety-foto-2-e1594982215633-136x135.jpeg","contentUrl":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/06\/kety-foto-2-e1594982215633-136x135.jpeg","caption":"Ketty Maril\u00fa Moscoso Paucarchuco"},"url":"https:\/\/aldia.unah.edu.pe\/?author=11"}]}},"views":1175,"_links":{"self":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts\/5260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5260"}],"version-history":[{"count":2,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts\/5260\/revisions"}],"predecessor-version":[{"id":5264,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts\/5260\/revisions\/5264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/media\/5262"}],"wp:attachment":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}