{"id":5105,"date":"2021-12-16T22:29:47","date_gmt":"2021-12-17T03:29:47","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=5105"},"modified":"2023-03-10T13:09:15","modified_gmt":"2023-03-10T18:09:15","slug":"la-economia-del-comportamiento","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=5105","title":{"rendered":"La econom\u00eda del comportamiento"},"content":{"rendered":"\n
\"\"
Ketty Maril\u00fa Moscoso Paucarchuco<\/span>
kmoscoso@unah.edu.pe<\/span><\/figcaption><\/figure>\n
\n

La econom\u00eda del comportamiento o conductual, ha encontrado su lugar en las principales corrientes econ\u00f3micas, busca integrar las percepciones psicol\u00f3gicas con la econom\u00eda.<\/span><\/strong><\/span><\/span><\/p>\n

\n

Est\u00e1 muy bien representado por Daniel Kahneman y Richard Thaler, ambos ganadores del Premio Nobel de Econom\u00eda en el 2002 y 2017 respectivamente, tambi\u00e9n por destacados autores como Amos Tversky y Ward Edwards, entre otros.<\/span><\/p>\n

Difiere de la econom\u00eda cl\u00e1sica porque analiza el comportamiento humano en su actitud irracional, considera importante sus emociones al momento de tomar decisiones, y sabe respecto a su dificultad de maximizar utilidades; esta influencia puede acercar a la econom\u00eda en contextos de certeza o de incertidumbre.<\/span><\/p>\n

Este tipo de econom\u00eda moderna se adec\u00faa a la actualidad considerando al individuo mucho m\u00e1s humano, eliminando la rigidez de su buen comportamiento por la realidad de sus falencias. La situaci\u00f3n de pobreza no se ha visto solucionada por la econom\u00eda cl\u00e1sica y es precisamente por el comportamiento tan impredecible de los consumidores.<\/span><\/p>\n

Para desarrollarla se debe conocer las motivaciones, se identifica que estos factores en mayor\u00eda son intr\u00ednsecos, por ejemplo, el reconocimiento laboral, las ansias de superaci\u00f3n, los desaf\u00edos personales; estos no tienen valor dinerario, tambi\u00e9n los hay extr\u00ednsecos como la remuneraci\u00f3n, las compensaciones materiales; ambas motivaciones tanto internas, como externas mueven la econom\u00eda.<\/span><\/p>\n

\n

El an\u00e1lisis conductual a\u00f1ade factores de contexto como la influencia social, por un lado, la normativa basada en la presi\u00f3n de distintos grupos donde el individuo tiene la necesidad de aceptaci\u00f3n y por el otro la influencia informativa, donde se aprende del actuar del que se cree sabe m\u00e1s.<\/span><\/strong><\/p>\n

\"\"
Fuente: Latinamericanpost<\/figcaption><\/figure>\n
\n

Las inversiones econ\u00f3micas que se realizan en pa\u00edses pobres generalmente no tienen los resultados esperados, aumentado las brechas de desigualdad, el sustento de tales fracasos se soporta en la actitud del ser humano, de ah\u00ed que su comportamiento psicol\u00f3gico es muy importante para el crecimiento econ\u00f3mico, no solo personal sino global.<\/span><\/p>\n

El primer paso para transformar la econom\u00eda tradicional asociada al buen comportamiento del consumidor, es encontrar fallas a ese modelo, resulta bastante racional decir que esas fallas existen, pues el ser humano por naturaleza tambi\u00e9n tiene un mal comportamiento.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La econom\u00eda del comportamiento o conductual, ha encontrado su lugar en las principales corrientes econ\u00f3micas, busca integrar las percepciones psicol\u00f3gicas con la econom\u00eda. Est\u00e1 muy bien representado por Daniel Kahneman y Richard Thaler, ambos ganadores del Premio Nobel de Econom\u00eda en el 2002 y 2017 respectivamente, tambi\u00e9n por destacados autores como Amos Tversky y Ward […]<\/p>\n","protected":false},"author":11,"featured_media":5107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ketty-m-moscoso-paucarchuco"],"yoast_head":"\nLa econom\u00eda del comportamiento - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=5105\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La econom\u00eda del comportamiento - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"La econom\u00eda del comportamiento o conductual, ha encontrado su lugar en las principales corrientes econ\u00f3micas, busca integrar las percepciones psicol\u00f3gicas con la econom\u00eda. Est\u00e1 muy bien representado por Daniel Kahneman y Richard Thaler, ambos ganadores del Premio Nobel de Econom\u00eda en el 2002 y 2017 respectivamente, tambi\u00e9n por destacados autores como Amos Tversky y Ward […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aldia.unah.edu.pe\/?p=5105\" \/>\n<meta property=\"og:site_name\" content=\"UNAH ALDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unahlicenciada\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-17T03:29:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T18:09:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2021\/12\/411141_442632.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ketty Maril\u00fa Moscoso Paucarchuco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ketty Maril\u00fa Moscoso Paucarchuco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5105#article\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5105\"},\"author\":{\"name\":\"Ketty Maril\u00fa Moscoso Paucarchuco\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/34bc2a9f9b9cb41d4796afb9274c3199\"},\"headline\":\"La econom\u00eda del comportamiento\",\"datePublished\":\"2021-12-17T03:29:47+00:00\",\"dateModified\":\"2023-03-10T18:09:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5105\"},\"wordCount\":409,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"articleSection\":[\"Ketty M. 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