{"id":5095,"date":"2021-12-14T20:31:23","date_gmt":"2021-12-15T01:31:23","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=5095"},"modified":"2023-03-10T13:09:22","modified_gmt":"2023-03-10T18:09:22","slug":"congreso-nacional-de-periodismo-y-turismo","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=5095","title":{"rendered":"Congreso nacional de periodismo y turismo"},"content":{"rendered":"\n
\"\"
Idelia Mirta Cristobal Lobaton<\/span>
icristobal@unah.edu.pe<\/span><\/figcaption><\/figure>\n
\n

Fue organizado por City & beaches Benidorm, C\u00e1tedra de estudios tur\u00edsticos Pedro Zaragoza ORTS\u00a0 Universidad de Alicante y sergestur Servicios de Gesti\u00f3n Tur\u00edstica en colaboraci\u00f3n de Turisme Comunitat Valenciana, Costa Blanca Alicante- Spain y Ajuntament Benidorm de fecha 02 de diciembre de 2021,<\/span><\/strong><\/span><\/p>\n

\n

donde se trataron 5 temas puntuales:\u00a0 Futuro, Turismo, Periodismo; Destinos tur\u00edsticos , econom\u00eda, comunicaci\u00f3n y sociedad; Entre algoritmos y fakes; Cambio de modelo en comunicaci\u00f3n tur\u00edstica\u00a0 y finalmente la Informaci\u00f3n en tiempo real.<\/span><\/p>\n

Asumiendo la tarea de fomentar una alianza entre los comunicadores profesionales y el sector tur\u00edstico para entender y enfrentar las nuevas tendencias, las conclusiones a la que arribaron fueron:<\/span><\/p>\n

Primera mesa: Futuro, periodismo, turismo se hizo presente Manuel Molina Editor Hosteltur, Alexis Villanueva Ramos Director de Comunicaciones y Marca Agencia Catalana de Turismo y Ana Bustabad Jefa Redacci\u00f3n Expreso.info, siendo moderadora Esther Eiros Periodista y directora Gente Viajera OndaCero El periodista debe entender la diversidad de los destinos e identificar al visitante, volver a la fuente, siendo honesto, generando credibilidad y humildad para el servicio al p\u00fablico lector, pensando en la sostenibilidad con un futuro prometedor dentro de la industria de la felicidad.<\/span><\/p>\n

Segunda mesa: Destinos tur\u00edsticos: econom\u00eda, comunicaci\u00f3n y sociedad. Jorge Marichal presidente Cehat y Ashotel, Mar\u00eda Jos\u00e9 Aguil\u00f3 Vice \u2013 presidente FEHM- Baleares, Rebeca Avila Periodista y comunicaci\u00f3n del grupo Accor Hotels, y moderador Francisco Jos\u00e9 Benito Periodista Diario informaci\u00f3n de Alicante. La confianza es primordial en la informaci\u00f3n, comunicaci\u00f3n con calidad donde los periodistas y empresarios del sector tur\u00edstico deben generar empat\u00eda y adaptabilidad a la situaci\u00f3n externa.<\/span><\/p>\n

\n

Tercera mesa: Entre algoritmos y fakes. Ignacio Vasallo Periodista especializado Federaci\u00f3n de escritores de turismo (FEPET), Natalia Caball\u00e9 Imagen y comunicaci\u00f3n Hoteles Servigroup, Nuria Montes secretaria general HOSBEC y moderadora Erica S\u00e1nchez Periodista y bloguera, Corro y soy mujer.<\/span> <\/strong><\/span><\/p>\n

\"\"
Fuente: Diario Informaci\u00f3n<\/figcaption><\/figure>\n
\n

Las nuevas narrativas empleando las redes sociales requiere de un interlocutor m\u00e1s interactivo de buena praxis, el turismo requiere una comunicaci\u00f3n veraz, los fake news o noticias enga\u00f1osas no funcionan y deval\u00faa al periodismo.<\/span><\/p>\n

Cuarta mesa: Cambio de modelo en la comunicaci\u00f3n tur\u00edstica. Pau Garc\u00eda Solbes Periodista y bloguero El Pachinko, Juan Daniel N\u00fa\u00f1ez Periodista y editor Smart Travel News, Cristina Candel Fotoperiodista de la revista Viajar, Angela Gonzalo de Moral Periodista especializada TVE Y RNE, moderador Fernando Valmaseda CEO RV Edipress y miradas viajeras radio y tv. <\/span><\/p>\n

El elemento fundamental de la comunicaci\u00f3n tur\u00edstica es la pasi\u00f3n, la sinceridad, es oportuno para emprender proyectos de comunicaci\u00f3n con marca personal y lenguaje emocional adaptados a las plataformas con un mensaje adecuado.<\/span><\/p>\n

Finalmente, la quinta mesa: Marketing e Informaci\u00f3n en tiempo real. Manel P\u00e9rez Subdirector y periodista especializado en econom\u00eda de La Vanguardia, Manuel Campo Vidal Periodista y profesor de comunicaci\u00f3n, Eva Ballar\u00edn Turismo & Horeca industry expert, como moderador Javier Garc\u00eda Ant\u00f3n Periodista y exdirector en Diario del Altoarag\u00f3n. Concluyen que hoy el cliente exige respeto al territorio, destinos anfitriones, embajadores y genera una felicidad transgeneracional ante la diversidad de lectores.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Fue organizado por City & beaches Benidorm, C\u00e1tedra de estudios tur\u00edsticos Pedro Zaragoza ORTS\u00a0 Universidad de Alicante y sergestur Servicios de Gesti\u00f3n Tur\u00edstica en colaboraci\u00f3n de Turisme Comunitat Valenciana, Costa Blanca Alicante- Spain y Ajuntament Benidorm de fecha 02 de diciembre de 2021, donde se trataron 5 temas puntuales:\u00a0 Futuro, Turismo, Periodismo; Destinos tur\u00edsticos , […]<\/p>\n","protected":false},"author":3,"featured_media":5097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nCongreso nacional de periodismo y turismo - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=5095\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Congreso nacional de periodismo y turismo - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Fue organizado por City & beaches Benidorm, C\u00e1tedra de estudios tur\u00edsticos Pedro Zaragoza ORTS\u00a0 Universidad de Alicante y sergestur Servicios de Gesti\u00f3n Tur\u00edstica en colaboraci\u00f3n de Turisme Comunitat Valenciana, Costa Blanca Alicante- Spain y Ajuntament Benidorm de fecha 02 de diciembre de 2021, donde se trataron 5 temas puntuales:\u00a0 Futuro, Turismo, Periodismo; Destinos tur\u00edsticos , […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aldia.unah.edu.pe\/?p=5095\" \/>\n<meta property=\"og:site_name\" content=\"UNAH ALDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unahlicenciada\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-15T01:31:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T18:09:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2021\/12\/20211202-turismo-destino-21-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Idelia Mirta Cristobal Lobaton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5095#article\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5095\"},\"author\":{\"name\":\"Idelia Mirta Cristobal Lobaton\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/fdd4fdff1ded338d3c774069f4af5264\"},\"headline\":\"Congreso nacional de periodismo y turismo\",\"datePublished\":\"2021-12-15T01:31:23+00:00\",\"dateModified\":\"2023-03-10T18:09:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=5095\"},\"wordCount\":563,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"articleSection\":[\"Idelia M. 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