{"id":5019,"date":"2021-11-18T17:33:00","date_gmt":"2021-11-18T22:33:00","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=5019"},"modified":"2023-03-10T13:11:57","modified_gmt":"2023-03-10T18:11:57","slug":"benchmarking-estrategia-empresarial","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=5019","title":{"rendered":"Benchmarking: estrategia empresarial"},"content":{"rendered":"\n<figure id=\"attachment_1093\" aria-describedby=\"caption-attachment-1093\" style=\"width: 89px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-1093 \" src=\"https:\/\/www.aldia.unah.edu.pe\/wp-content\/uploads\/2020\/06\/kety-foto-2-e1594982215633.jpeg\" alt=\"\" width=\"89\" height=\"134\" \/><figcaption id=\"caption-attachment-1093\" class=\"wp-caption-text\"><span style=\"color: #ff0000;\">Ketty Maril\u00fa Moscoso Paucarchuco<\/span><br \/><span style=\"color: #ff0000;\">kmoscoso@unah.edu.pe<\/span><\/figcaption><\/figure>\n<hr \/>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt; color: #000080;\">\u201cEvaluaci\u00f3n comparativa\u201d considerada un proceso sistem\u00e1tico y continuo para evaluar productos, servicios o gesti\u00f3n por procesos de entes econ\u00f3micos reconocidos en los niveles de excelencia, con la finalidad de replicar y mejorar empresas.<\/span><\/strong><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Para poder desarrollar un modelo exitoso de benchmarking, se debe observar la secuencia de actividades de forma clara y a detalle, en esta etapa es importante escuchar, entender y traducir las acciones. Despu\u00e9s es relevante poner \u00e9nfasis en la planificaci\u00f3n estrat\u00e9gica, programando las metas y objetivos a corto, mediano y largo plazo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;\">La organizaci\u00f3n es la etapa integral del proceso de benchmarking, es el inicio de la ejecuci\u00f3n de los planes programados, los mismos que deben ser medidos peri\u00f3dicamente, mediante indicadores de gesti\u00f3n, asignados por el equipo de trabajo, cumpliendo as\u00ed actos de control. Lo atesorado de este modelo es la informaci\u00f3n relacionada a la satisfacci\u00f3n por encima de lo esperado del cliente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Para que el proceso funcione se tiene que actuar, su alineamiento debe ser coherente con el giro de negocio de la organizaci\u00f3n a imitar, considerando ciertas flexibilizaciones acordes a su personer\u00eda jur\u00eddica, en este paso se puede perfeccionar la versi\u00f3n propia de la empresa.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Bajo esta pol\u00edtica empresarial es necesario realizar comparaciones con organizaciones referentes en el rubro o sector. <\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt; color: #0000ff;\">Se puede realizar benchmarking interno mejorando entre departamentos o \u00e1reas; el benchmarking competitivo, analiza a los competidores y busca superarlos; el benchmarking funcional por su parte capta ideas innovadoras no necesariamente del mismo sector o entorno.<\/span><\/strong><\/p>\n<figure id=\"attachment_5020\" aria-describedby=\"caption-attachment-5020\" style=\"width: 662px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5020 size-full\" src=\"https:\/\/www.aldia.unah.edu.pe\/wp-content\/uploads\/2021\/11\/benchmarking-test-662x463-1.jpg\" alt=\"\" width=\"662\" height=\"463\" srcset=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2021\/11\/benchmarking-test-662x463-1.jpg 662w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2021\/11\/benchmarking-test-662x463-1-300x210.jpg 300w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2021\/11\/benchmarking-test-662x463-1-601x420.jpg 601w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2021\/11\/benchmarking-test-662x463-1-640x448.jpg 640w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><figcaption id=\"caption-attachment-5020\" class=\"wp-caption-text\">Fuente: Gestion.Org<\/figcaption><\/figure>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Algunos empresarios consideran el benchmarking una moda m\u00e1s, conseguir la informaci\u00f3n puede ser dif\u00edcil por impedimentos legales, por otro lado, requiere personal especializado, generando un costo elevado, para que al final solo se obtenga un cambio de poco impacto.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;\">A pesar de ello, el\u00a0 modelo\u00a0 de\u00a0 benchmarking\u00a0 es\u00a0 considerado\u00a0 uno de los m\u00e1s\u00a0 efectivos productores de ventajas competitivas, pues est\u00e1 cimentado en observar la cadena de valor del cliente para despu\u00e9s comparar y evaluar de forma continua los m\u00e9todos ofrecidos por una empresa con aquellos considerados notables del sector permitiendo obtener una visi\u00f3n del panorama actual, el estado deseado y los planes que\u00a0 desarrolla\u00a0 para\u00a0 ganar\u00a0 posici\u00f3n\u00a0 en\u00a0 el\u00a0 mercado (Silveira y Cabeza, 2015).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Benchmarking es una tendencia de administraci\u00f3n moderna, de f\u00e1cil aplicaci\u00f3n que busca encaminar la mejora continua de una organizaci\u00f3n, certifica las acciones con orientaci\u00f3n externa, busca la calidad realizando buenas pr\u00e1cticas que se obtienen el conocimiento de otras empresas, todo ello contribuye al \u00e9xito empresarial.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEvaluaci\u00f3n comparativa\u201d considerada un proceso sistem\u00e1tico y continuo para evaluar productos, servicios o gesti\u00f3n por procesos de entes econ\u00f3micos reconocidos en los niveles de excelencia, con la finalidad de replicar y mejorar empresas. Para poder desarrollar un modelo exitoso de benchmarking, se debe observar la secuencia de actividades de forma clara y a detalle, en [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ketty-m-moscoso-paucarchuco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benchmarking: estrategia empresarial - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=5019\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmarking: estrategia empresarial - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"\u201cEvaluaci\u00f3n comparativa\u201d considerada un proceso sistem\u00e1tico y continuo para evaluar productos, servicios o gesti\u00f3n por procesos de entes econ\u00f3micos reconocidos en los niveles de excelencia, con la finalidad de replicar y mejorar empresas. 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