{"id":4985,"date":"2021-11-26T17:51:12","date_gmt":"2021-11-26T22:51:12","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=4985"},"modified":"2023-03-10T13:11:35","modified_gmt":"2023-03-10T18:11:35","slug":"metodologia-5w2h","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=4985","title":{"rendered":"Metodolog\u00eda 5W2H"},"content":{"rendered":"\n
\"\"
Ketty Maril\u00fa Moscoso Paucarchuco<\/span>
kmoscoso@unah.edu.pe<\/span><\/figcaption><\/figure>\n
\n

Las 5W (What-Why-Who-When-Where) y las 2H (How-How much) se representan en 7 siguientes interrogantes clave: \u00bfQu\u00e9 se har\u00e1? \u00bfPor qu\u00e9 se har\u00e1? \u00bfPor qui\u00e9n se har\u00e1? \u00bfCu\u00e1ndo se har\u00e1? \u00bfD\u00f3nde se har\u00e1? \u00bfC\u00f3mo se har\u00e1? \u00bfCu\u00e1nto costar\u00e1?<\/span><\/strong><\/span><\/p>\n

\n

Esta metodolog\u00eda de gesti\u00f3n empresarial es una de las m\u00e1s utilizadas y orienta el accionar de un negocio de forma estrat\u00e9gica y elaborada; se desarroll\u00f3 en Jap\u00f3n, en el sector automotriz, inicialmente solo para crear planes de acci\u00f3n, ahora implica un profundo an\u00e1lisis que circula en mercadotecnia, ventas, producci\u00f3n, marketing, etc.<\/span><\/p>\n

Una buena planificaci\u00f3n conduce al \u00e9xito, responder a las preguntas de la metodolog\u00eda 5W2H, permite estructurar elementos esenciales, cuestionar caracter\u00edsticas fundamentales de una situaci\u00f3n para una buena administraci\u00f3n; con su aplicaci\u00f3n se logra una representaci\u00f3n universal de la acci\u00f3n.<\/span><\/p>\n

Se inicia determinando una meta orientada a organizar las acciones y a cumplirlas, se establece motivos; su representaci\u00f3n se traduce a tablas o plantillas, que permiten enumerar paso a paso la estrategia. Por la sencillez de su uso puede emplearse en todo tipo de empresa y en distintos giros de negocios.<\/span><\/p>\n

\n

Este gestor de calidad se aplica en \u00e1mbitos personales, en investigaci\u00f3n o cualquier accionar profesional, es cotidiano, ya que siempre se planea un objetivo, se mide el alcance, se programan recursos,<\/span><\/strong> <\/span><\/p>\n

\"\"
Fuente: Heflo<\/figcaption><\/figure>\n
\n

se designan responsables, se delimitan periodos (tiempo y espacio) y realizan actividades. Permite comprobar las actividades que deben desarrollarse con mayor claridad, trazando un mapa de las mismas mediante preguntas b\u00e1sicas que justifiquen su aplicaci\u00f3n.<\/span><\/p>\n

5W2H, diagrama de Ishikawa, los 5 por qu\u00e9, diagrama de PDCA, entre otros, fortalecen el plan de acci\u00f3n de las organizaciones empresariales, evidenciando errores y fallas con posibilidades de correcci\u00f3n inmediata porque la soluci\u00f3n se encuentra en el entorno empresarial.<\/span><\/p>\n

Esta herramienta fortalece la verificaci\u00f3n de acciones, contribuye a la determinaci\u00f3n de indicadores de gesti\u00f3n, controla los procesos estrat\u00e9gicos, misionales y de apoyo, que permiten calidad y excelencia organizacional, ambos basados en un estado de resultados.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Las 5W (What-Why-Who-When-Where) y las 2H (How-How much) se representan en 7 siguientes interrogantes clave: \u00bfQu\u00e9 se har\u00e1? \u00bfPor qu\u00e9 se har\u00e1? \u00bfPor qui\u00e9n se har\u00e1? \u00bfCu\u00e1ndo se har\u00e1? \u00bfD\u00f3nde se har\u00e1? \u00bfC\u00f3mo se har\u00e1? \u00bfCu\u00e1nto costar\u00e1? Esta metodolog\u00eda de gesti\u00f3n empresarial es una de las m\u00e1s utilizadas y orienta el accionar de un negocio […]<\/p>\n","protected":false},"author":11,"featured_media":4987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ketty-m-moscoso-paucarchuco"],"yoast_head":"\nMetodolog\u00eda 5W2H - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=4985\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metodolog\u00eda 5W2H - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Las 5W (What-Why-Who-When-Where) y las 2H (How-How much) se representan en 7 siguientes interrogantes clave: \u00bfQu\u00e9 se har\u00e1? \u00bfPor qu\u00e9 se har\u00e1? \u00bfPor qui\u00e9n se har\u00e1? \u00bfCu\u00e1ndo se har\u00e1? \u00bfD\u00f3nde se har\u00e1? \u00bfC\u00f3mo se har\u00e1? \u00bfCu\u00e1nto costar\u00e1? 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