{"id":4770,"date":"2021-10-14T06:59:24","date_gmt":"2021-10-14T11:59:24","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=4770"},"modified":"2023-08-13T23:36:02","modified_gmt":"2023-08-14T04:36:02","slug":"foro-retos-y-tendencias-de-la-hoteleria-2022","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=4770","title":{"rendered":"Foro: Retos y tendencias de la hoteler\u00eda 2022"},"content":{"rendered":"\r\n
\"\"
Idelia Mirta Cristobal Lobaton<\/span>
icristobal@unah.edu.pe<\/span><\/figcaption><\/figure>\r\n
\r\n

Foro desarrollado por Turismo Lab 2021 el 13 de octubre, expertos en hoteler\u00eda, como Luis Izquierdo Revenue Management Corporativo Grupo SIXSTAR Hotels (Guayaquil- Ecuador) resalta que los factores ex\u00f3genos se complican, reconocer que el producto hoy compite de manera distinta,<\/strong><\/span><\/span><\/p>\r\n

\r\n

potenciar las reservas es ideal y saber en qu\u00e9 mercados hacerlo, en Gal\u00e1pagos es clave el turismo receptivo y se encuentra pausado, los europeos est\u00e1n recorriendo primero su pa\u00eds. El forecast ayuda a los pron\u00f3sticos de las ventas futuras donde debemos proyectarnos a dos o m\u00e1ximo seis meses apostando al mercado local en especial el primer trimestre del 2022.<\/span><\/p>\r\n

El americano tiene miedo quedarse atrapado en el pa\u00eds que visita. La tecnolog\u00eda es costosa siendo una barrera para los hoteleros, tener en cuenta el valor que ofrece al hu\u00e9sped, optimizar procesos costos y gastos, el wifi es b\u00e1sico como el agua y la luz antes de la pandemia, tener una ancha de banda superior al mercado, los hu\u00e9spedes pasan mayor tiempo en su habitaci\u00f3n donde trabaja, descansa y se entretiene, los eventos h\u00edbridos con 5 o 6 personas, son nuevos nichos, ya que 9 de cada 10 reuniones que se realizan son h\u00edbridas, el shopper que te ayude acelerar la anal\u00edtica y reaccionar pronto, controlar los gastos, siendo dram\u00e1ticos en cerrar y\/o abrir el hotel, contratar y cortar planilla, ser precisos en calcular el n\u00famero de colaboradores, evaluar los riesgo y contar con personas id\u00f3neas.<\/span><\/p>\r\n

\r\n

Por otra parte Piero Baglietto Rojas Coordinador de Revenue y Reservas Crowne Plaza y Holiday Inn recuerda que el marketing digital tienen fuerza importante en la gesti\u00f3n de los hoteles, las reservas virtuales, y muchos clientes nos observan en buscadores, siendo necesario transformar las operaciones que seguir\u00e1n expuestos a diversos canales de distribuci\u00f3n,<\/span><\/strong><\/span><\/p>\r\n

\"\"
Fuente: Cinco D\u00edas – EL PA\u00cdS<\/figcaption><\/figure>\r\n
\r\n

identificar buenas herramientas, fortalecer los protocolos y mantenerlos, reputaci\u00f3n online se mantiene presentes en los empresarios, comercializaci\u00f3n B2B, B2C, basado en la confianza de los clientes y exponer los comentarios positivos para felicitar a los clientes.<\/span><\/p>\r\n

En lima la guerra de precios agresivos para atender el mercado local, apertura de fronteras favorable y sin descuidar del mercado local. El 2022 la curva de ventas y reservas tiene que continuar creciendo, la tecnolog\u00eda es fundamental, emplear el presupuesto adecuadamente y mejorar el sistema de reserva con cambios necesarios.<\/span><\/p>\r\n

Finalmente, Guillermo Mart\u00ednez de Pinillos como especialista en gesti\u00f3n hotelera, calidad y bioseguridad, recomienda considerar los d\u00edas festivos, fines de semana, flexibilidad de las restricciones, realizar planes de 3 a 4 meses y no anuales, cumplir normativas que se modifican y la guerra de tarifas es a nivel nacional, y no siempre reducir la tarifa ser\u00e1 la buena opci\u00f3n, hay un divorcio grande con la tecnolog\u00eda, solo por cumplimiento de la normativa, carecemos de una buena cobertura de internet , el tema comercial con el uso de las redes sociales, no tener un plan de comercializaci\u00f3n y aplicar el Costumer experience percepciones que se generan en la mente del hu\u00e9sped.<\/span><\/p>\r\n

\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Foro desarrollado por Turismo Lab 2021 el 13 de octubre, expertos en hoteler\u00eda, como Luis Izquierdo Revenue Management Corporativo Grupo SIXSTAR Hotels (Guayaquil- Ecuador) resalta que los factores ex\u00f3genos se complican, reconocer que el producto hoy compite de manera distinta, potenciar las reservas es ideal y saber en qu\u00e9 mercados hacerlo, en Gal\u00e1pagos es clave […]<\/p>\n","protected":false},"author":1,"featured_media":8785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-4770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nForo: Retos y tendencias de la hoteler\u00eda 2022 - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=4770\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foro: Retos y tendencias de la hoteler\u00eda 2022 - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Foro desarrollado por Turismo Lab 2021 el 13 de octubre, expertos en hoteler\u00eda, como Luis Izquierdo Revenue Management Corporativo Grupo SIXSTAR Hotels (Guayaquil- Ecuador) resalta que los factores ex\u00f3genos se complican, reconocer que el producto hoy compite de manera distinta, potenciar las reservas es ideal y saber en qu\u00e9 mercados hacerlo, en Gal\u00e1pagos es clave […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aldia.unah.edu.pe\/?p=4770\" \/>\n<meta property=\"og:site_name\" content=\"UNAH ALDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unahlicenciada\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T11:59:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-14T04:36:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2021\/10\/Mapa-de-bits.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adminaldia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminaldia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=4770#article\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=4770\"},\"author\":{\"name\":\"adminaldia\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/17033d3e421fee54b15482d54680e0b6\"},\"headline\":\"Foro: Retos y tendencias de la hoteler\u00eda 2022\",\"datePublished\":\"2021-10-14T11:59:24+00:00\",\"dateModified\":\"2023-08-14T04:36:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=4770\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"articleSection\":[\"Idelia M. 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