{"id":4439,"date":"2021-08-13T12:05:42","date_gmt":"2021-08-13T17:05:42","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=4439"},"modified":"2021-08-13T12:06:07","modified_gmt":"2021-08-13T17:06:07","slug":"valor-compartido","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=4439","title":{"rendered":"Valor compartido"},"content":{"rendered":"\n
\"\"
Ketty Maril\u00fa Moscoso Paucarchuco<\/span>
kmoscoso@unah.edu.pe<\/span><\/figcaption><\/figure>\n
\n

La creaci\u00f3n de valor compartido se refiere a un proceso estrat\u00e9gico a trav\u00e9s del cual las corporaciones pueden convertir los problemas sociales en oportunidades comerciales.<\/span><\/p>\n

\n

El viaje de valor compartido comenz\u00f3 despu\u00e9s de la publicaci\u00f3n en 2006 del art\u00edculo de Porter y Kramer titulado \u201cEstrategia y sociedad: el v\u00ednculo entre la ventaja competitiva y la responsabilidad social empresarial\u201d. <\/span><\/p>\n

Sin embargo, el t\u00e9rmino \u201ccreaci\u00f3n de valor compartido\u201d se defini\u00f3 formalmente 5 a\u00f1os despu\u00e9s como las \u201cpol\u00edticas y pr\u00e1cticas que mejoran la competitividad de una empresa y al mismo tiempo promueven las condiciones sociales y econ\u00f3micas en las comunidades en las que opera\u201d (Porter & Kramer, 2011, p\u00e1g.6).<\/span><\/p>\n

Este enfoque estrat\u00e9gico de valor compartido posee una estrecha relaci\u00f3n con la responsabilidad social corporativa estrat\u00e9gica, as\u00ed como la teor\u00eda de las partes interesadas, t\u00e9rminos que en los \u00faltimos tiempos se han mantenido en el centro de atenci\u00f3n tanto en el mundo empresarial como en el acad\u00e9mico.<\/span><\/p>\n

El art\u00edculo de Porter y Kramer (2011) \u201cLa gran idea: crear valor compartido\u201d fue un gran avance en la conceptualizaci\u00f3n de c\u00f3mo promover las ganancias mientras se resuelven los problemas sociales, generando esfuerzos en los gobiernos, grupos de activistas y acad\u00e9micos, todos en contra de las pr\u00e1cticas corporativas despiadadas para obtener ganancias.<\/span><\/p>\n

\n

La creaci\u00f3n de valor compartido se ha introducido como un nuevo concepto, que probablemente se convierta en el salvador del capitalismo (Porter y Kramer, 2011). Sin embargo, los estudiosos de la \u00e9tica empresarial la han criticado por no ser m\u00e1s que una palabra de moda o una moda de gesti\u00f3n, ya que se deriva de modelos existentes; carece de evidencia emp\u00edrica y es criticada por bloquear la innovaci\u00f3n transformadora.<\/span><\/p>\n

\"\"
Fuente: ESAN | Graduate School of Business<\/figcaption><\/figure>\n
\n

No hay duda que la creaci\u00f3n de valor compartido est\u00e1 \u00edntimamente relacionada con modelos existentes como la responsabilidad social empresarial estrat\u00e9gica y la teor\u00eda de los grupos de inter\u00e9s.<\/span><\/p>\n

A pesar de su creciente popularidad y desarrollo como concepto controvertido, existen dudas del empresario ante ciertas interrogantes: \u00bfPor qu\u00e9 una empresa debe estar motivada para crear valor compartido? \u00bfC\u00f3mo puede una empresa crear valor compartido? \u00bfCu\u00e1l es el papel de los factores externos e internos para llevar a las empresas a crear valor compartido con \u00e9xito?<\/span><\/p>\n

Para poder desarrollar valor compartido se debe abordar un consenso conceptual y la diversidad de opiniones expresadas, sistematiz\u00e1dolos, ya que parece estar fragmentada, a pesar de sus valiosos aportes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La creaci\u00f3n de valor compartido se refiere a un proceso estrat\u00e9gico a trav\u00e9s del cual las corporaciones pueden convertir los problemas sociales en oportunidades comerciales. El viaje de valor compartido comenz\u00f3 despu\u00e9s de la publicaci\u00f3n en 2006 del art\u00edculo de Porter y Kramer titulado \u201cEstrategia y sociedad: el v\u00ednculo entre la ventaja competitiva y la […]<\/p>\n","protected":false},"author":1,"featured_media":4441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ketty-m-moscoso-paucarchuco"],"yoast_head":"\nValor compartido - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=4439\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valor compartido - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"La creaci\u00f3n de valor compartido se refiere a un proceso estrat\u00e9gico a trav\u00e9s del cual las corporaciones pueden convertir los problemas sociales en oportunidades comerciales. El viaje de valor compartido comenz\u00f3 despu\u00e9s de la publicaci\u00f3n en 2006 del art\u00edculo de Porter y Kramer titulado \u201cEstrategia y sociedad: el v\u00ednculo entre la ventaja competitiva y la […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aldia.unah.edu.pe\/?p=4439\" \/>\n<meta property=\"og:site_name\" content=\"UNAH ALDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unahlicenciada\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-13T17:05:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-13T17:06:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2021\/08\/about-us-collaboration-community-872955.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1007\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adminaldia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminaldia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=4439#article\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=4439\"},\"author\":{\"name\":\"adminaldia\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/17033d3e421fee54b15482d54680e0b6\"},\"headline\":\"Valor compartido\",\"datePublished\":\"2021-08-13T17:05:42+00:00\",\"dateModified\":\"2021-08-13T17:06:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=4439\"},\"wordCount\":453,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"articleSection\":[\"Ketty M. Moscoso Paucarchuco\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aldia.unah.edu.pe\/?p=4439#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=4439\",\"url\":\"https:\/\/aldia.unah.edu.pe\/?p=4439\",\"name\":\"Valor compartido - UNAH ALDIA\",\"isPartOf\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#website\"},\"datePublished\":\"2021-08-13T17:05:42+00:00\",\"dateModified\":\"2021-08-13T17:06:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=4439#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aldia.unah.edu.pe\/?p=4439\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/?p=4439#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/aldia.unah.edu.pe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Valor compartido\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#website\",\"url\":\"https:\/\/aldia.unah.edu.pe\/\",\"name\":\"UNAH ALDIA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aldia.unah.edu.pe\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#organization\",\"name\":\"UNAH ALDIA\",\"url\":\"https:\/\/aldia.unah.edu.pe\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png\",\"contentUrl\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png\",\"width\":1225,\"height\":238,\"caption\":\"UNAH ALDIA\"},\"image\":{\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/unahlicenciada\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/17033d3e421fee54b15482d54680e0b6\",\"name\":\"adminaldia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/cropped-logo-con-fondo-1-150x150.png\",\"contentUrl\":\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/cropped-logo-con-fondo-1-150x150.png\",\"caption\":\"adminaldia\"},\"sameAs\":[\"https:\/\/www.aldia.unah.edu.pe\"],\"url\":\"https:\/\/aldia.unah.edu.pe\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Valor compartido - UNAH ALDIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aldia.unah.edu.pe\/?p=4439","og_locale":"es_ES","og_type":"article","og_title":"Valor compartido - UNAH ALDIA","og_description":"La creaci\u00f3n de valor compartido se refiere a un proceso estrat\u00e9gico a trav\u00e9s del cual las corporaciones pueden convertir los problemas sociales en oportunidades comerciales. El viaje de valor compartido comenz\u00f3 despu\u00e9s de la publicaci\u00f3n en 2006 del art\u00edculo de Porter y Kramer titulado \u201cEstrategia y sociedad: el v\u00ednculo entre la ventaja competitiva y la […]","og_url":"https:\/\/aldia.unah.edu.pe\/?p=4439","og_site_name":"UNAH ALDIA","article_publisher":"https:\/\/www.facebook.com\/unahlicenciada","article_published_time":"2021-08-13T17:05:42+00:00","article_modified_time":"2021-08-13T17:06:07+00:00","og_image":[{"width":1007,"height":672,"url":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2021\/08\/about-us-collaboration-community-872955.jpg","type":"image\/jpeg"}],"author":"adminaldia","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"adminaldia","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aldia.unah.edu.pe\/?p=4439#article","isPartOf":{"@id":"https:\/\/aldia.unah.edu.pe\/?p=4439"},"author":{"name":"adminaldia","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/17033d3e421fee54b15482d54680e0b6"},"headline":"Valor compartido","datePublished":"2021-08-13T17:05:42+00:00","dateModified":"2021-08-13T17:06:07+00:00","mainEntityOfPage":{"@id":"https:\/\/aldia.unah.edu.pe\/?p=4439"},"wordCount":453,"commentCount":0,"publisher":{"@id":"https:\/\/aldia.unah.edu.pe\/#organization"},"articleSection":["Ketty M. Moscoso Paucarchuco"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aldia.unah.edu.pe\/?p=4439#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aldia.unah.edu.pe\/?p=4439","url":"https:\/\/aldia.unah.edu.pe\/?p=4439","name":"Valor compartido - UNAH ALDIA","isPartOf":{"@id":"https:\/\/aldia.unah.edu.pe\/#website"},"datePublished":"2021-08-13T17:05:42+00:00","dateModified":"2021-08-13T17:06:07+00:00","breadcrumb":{"@id":"https:\/\/aldia.unah.edu.pe\/?p=4439#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aldia.unah.edu.pe\/?p=4439"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aldia.unah.edu.pe\/?p=4439#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/aldia.unah.edu.pe\/"},{"@type":"ListItem","position":2,"name":"Valor compartido"}]},{"@type":"WebSite","@id":"https:\/\/aldia.unah.edu.pe\/#website","url":"https:\/\/aldia.unah.edu.pe\/","name":"UNAH ALDIA","description":"","publisher":{"@id":"https:\/\/aldia.unah.edu.pe\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aldia.unah.edu.pe\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/aldia.unah.edu.pe\/#organization","name":"UNAH ALDIA","url":"https:\/\/aldia.unah.edu.pe\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/","url":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png","contentUrl":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/Grupo-de-5-objetos-2.png","width":1225,"height":238,"caption":"UNAH ALDIA"},"image":{"@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/unahlicenciada"]},{"@type":"Person","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/17033d3e421fee54b15482d54680e0b6","name":"adminaldia","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/aldia.unah.edu.pe\/#\/schema\/person\/image\/","url":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/cropped-logo-con-fondo-1-150x150.png","contentUrl":"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2023\/02\/cropped-logo-con-fondo-1-150x150.png","caption":"adminaldia"},"sameAs":["https:\/\/www.aldia.unah.edu.pe"],"url":"https:\/\/aldia.unah.edu.pe\/?author=1"}]}},"views":856,"_links":{"self":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts\/4439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4439"}],"version-history":[{"count":2,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts\/4439\/revisions"}],"predecessor-version":[{"id":4443,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/posts\/4439\/revisions\/4443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=\/wp\/v2\/media\/4441"}],"wp:attachment":[{"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aldia.unah.edu.pe\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}