{"id":4095,"date":"2021-06-07T18:08:02","date_gmt":"2021-06-07T23:08:02","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=4095"},"modified":"2021-06-07T18:08:05","modified_gmt":"2021-06-07T23:08:05","slug":"modelo-de-plataforma-inteligente-de-destinos","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=4095","title":{"rendered":"Modelo de plataforma inteligente de destinos"},"content":{"rendered":"\n
\"\"
Idelia Mirta Cristobal Lobaton<\/span>
icristobal@unah.edu.pe<\/span><\/figcaption><\/figure>\n
\n

SMARTTRAVEL nos da a conocer la clausura del Digital Tourist 2021 realizado en Benidorm, donde han creado una plataforma inteligente de destinos, que permite a Espa\u00f1a ubicarse en la vanguardia de los pa\u00edses tur\u00edsticos por apostar en la digitalizaci\u00f3n de la experiencia tur\u00edstica e integrar los servicios.<\/span><\/p>\n

\n

La Ministra de Industria, Comercio y Turismo de Espa\u00f1a, Reyes Maroto, destaca la tecnolog\u00eda como herramienta primordial es centro de la pol\u00edtica tur\u00edstica, ya que en el 2019 contaban con la red de destinos tur\u00edsticos inteligentes y en el 2021 son m\u00e1s ambiciosas por conectar de forma digital los destinos con los turistas, empresas; generando con ello un sistema de inteligencia tur\u00edstica \u00fanico que sit\u00faa a la vanguardia en temas de competitividad tur\u00edstica a Espa\u00f1a.<\/span><\/p>\n

Esta plataforma, tiene el objetivo de integrar, relacionar y combinar datos p\u00fablicos y privados para generar inteligencia competitiva y de negocio con el fin de activar modelos de adecuaci\u00f3n continua, que favorece la cadena de valor tur\u00edstica: turista, destino y empresas. Maroto, afirma que \u201cno es s\u00f3lo el desarrollo de una soluci\u00f3n tecnol\u00f3gica, es la apuesta por una forma inteligente e innovadora de trabajar del sector p\u00fablico y privado.\u201d<\/span><\/p>\n

Si de presupuesto se trata, pues Espa\u00f1a destinara 130 millones de euros como parte del Plan de recuperaci\u00f3n, transformaci\u00f3n y Resiliencia<\/em>. Cuyo periodo de ejecuci\u00f3n es de 6 meses, donde el primer paso ser\u00e1 el modulo de autoevaluaci\u00f3n de destinos tur\u00edsticos inteligentes, un piloto de georreferenciaci\u00f3n y puesta en relaci\u00f3n de la oferta tur\u00edstica con los gestores de destino y la aplicaci\u00f3n del modelo de plataforma en un conjunto de destinos clave.<\/span><\/p>\n

\n

Dicha Plataforma inteligente de destinos crea un ecosistema digital que favorece en tema de costes y tiempo de despliegue, facilitando la interconexi\u00f3n para atender necesidades de todos los actores del sector turismo.<\/span><\/p>\n

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Fuente: Revista AENOR<\/figcaption><\/figure>\n
\n

Favorece al viajero por la interacci\u00f3n a trav\u00e9s de la plataforma con el destino, las empresas, mayores ofertas y herramientas de lealdad: antes, durante y despu\u00e9s del viaje empleando distintos canales (redes sociales, web o apps).<\/span><\/p>\n

Para el destino la plataforma ser\u00e1 un proceso transformacional, por la promoci\u00f3n en mercados, informaci\u00f3n tur\u00edstica: ofertas culturales y actividades, interactuar con el turista durante su estancia (transporte, residuos, seguridad, horarios, caracter\u00edsticas del servicio, informaci\u00f3n sanitaria, etc), hasta el medir el comportamiento f\u00edsico y digital del turista para ser analizadas en temporadas tur\u00edsticas segmentados o aplicar la inteligencia predictiva.<\/span><\/p>\n

Esta plataforma acelera el proceso de digitalizaci\u00f3n del negocio desde dos puntos de vista: comercial con el uso de la tecnolog\u00eda y de gesti\u00f3n de construir y fortalecer redes.<\/span><\/p>\n

Finalmente, se hace favorable el compartir estos casos de desarrollo tur\u00edstico, por ello Espa\u00f1a considerado como pionero en el campo tur\u00edstico por el liderazgo en el sector, es merecedor trabajar en una red de destinos tur\u00edsticos inteligentes para fortalecer la existencia de las oficinas de informaci\u00f3n tur\u00edstica que operan en Per\u00fa, y unir esfuerzos entre el sector p\u00fablico y privado, como actores del ansiado desarrollo tur\u00edstico.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SMARTTRAVEL nos da a conocer la clausura del Digital Tourist 2021 realizado en Benidorm, donde han creado una plataforma inteligente de destinos, que permite a Espa\u00f1a ubicarse en la vanguardia de los pa\u00edses tur\u00edsticos por apostar en la digitalizaci\u00f3n de la experiencia tur\u00edstica e integrar los servicios. La Ministra de Industria, Comercio y Turismo de […]<\/p>\n","protected":false},"author":1,"featured_media":4097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-4095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nModelo de plataforma inteligente de destinos - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=4095\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modelo de plataforma inteligente de destinos - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"SMARTTRAVEL nos da a conocer la clausura del Digital Tourist 2021 realizado en Benidorm, donde han creado una plataforma inteligente de destinos, que permite a Espa\u00f1a ubicarse en la vanguardia de los pa\u00edses tur\u00edsticos por apostar en la digitalizaci\u00f3n de la experiencia tur\u00edstica e integrar los servicios. 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