{"id":3598,"date":"2021-03-22T22:27:26","date_gmt":"2021-03-23T03:27:26","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=3598"},"modified":"2021-03-22T22:27:37","modified_gmt":"2021-03-23T03:27:37","slug":"marketing-digital-para-restaurants","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=3598","title":{"rendered":"Marketing digital para restaurants"},"content":{"rendered":"\n
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Idelia Mirta Cristobal Lobaton<\/span>
icristobal@unah.edu.pe<\/span><\/figcaption><\/figure>\n
\n

En el contexto que nos toca vivir, la presencia de los restaurantes en internet es determinante para su \u00e9xito, por ello es necesario aplicar el marketing digital, con el fin de atraer m\u00e1s clientes e impulsar las ventas, a trav\u00e9s de los dispositivos m\u00f3viles que es de uso indispensable de todos los habitantes.<\/span><\/p>\n

\n

El objetivo es lograr que los clientes potenciales tambi\u00e9n est\u00e9n dispuestos a solicitar un almuerzo, cena o solicitar comida para la casa. El marketing digital permite tentar a los comensales e interesados en la gastronom\u00eda, a trav\u00e9s de sus dispositivos smartphone, Table o Computadora.<\/span><\/p>\n

No es suficiente editar im\u00e1genes y texto, exige pensar en el p\u00fablico objetivo, conocer sus intereses, sus h\u00e1bitos, preferencias con el fin de establecer buenas estrategias digitales. Elegir los canales para llegar al cliente conociendo su perfil, la web y redes m\u00e1s visitadas, WhatsApp, Google, email marketing, decidir cual de ellas emplear ser\u00e1 estrat\u00e9gico.<\/span><\/p>\n

El marketing digital, como lo define en la cocina magazine, tiene en com\u00fan el uso de tecnolog\u00eda e internet para llegar al cliente.<\/span><\/p>\n

Sobre los tipos de marketing digital el Inbound marketing como tendencia en el mundo, consiste en llegar a los clientes potenciales de forma no intrusiva, muestra a cada segmento de clientes lo que realmente les interesa, sin invadir, sin mensajear hasta el cansancio. Se elaboran mensajes y emplean diferentes canales para cada segmento, diferenci\u00e1ndose para que el cliente potencial se detenga y preste atenci\u00f3n, evitando navegar en el mar inmenso de mensajes publicitarios que circulan por internet.<\/span><\/p>\n

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El Referral marketing lo constituye el marketing de persona a persona, el boca a boca, las recomendaciones de los clientes. Influyen en las decisiones, aqu\u00ed las recomendaciones surgir\u00e1n de manera natural, pero no es suficiente, por ello se hace necesario provocar el referral marketing.<\/span><\/p>\n

\n
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Fuente: Latamclick<\/figcaption><\/figure>\n

Conquistar al cliente es el reto, motivarlo, ofrecer compensaciones por las recomendaciones en su entorno, realizar sorteos, descuentos, premios, etc. T\u00e9cnicamente es facilitar el camino al cliente que realizar\u00e1 la recomendaci\u00f3n.<\/span><\/p>\n

El marketing con influencers, es otra tendencia que los restaurantes deben aprovechar, personas referentes con miles o millones de seguidores, cuya caracter\u00edstica principal es el desborde de carisma en el mundo virtual a trav\u00e9s de canales de YouTube, redes sociales, todos influyen en las opiniones y en las opciones de los seguidores. Estrat\u00e9gicamente se puede invitar a alguno de ellos a visitar el restaurante y negociar con \u00e9l la propagaci\u00f3n del restaurante.<\/span><\/p>\n

El marketing de contenidos (Web, Blog) ofrece contenidos relacionados al restaurante como: recetas, sugerencias de maridaje, recomienda alimentos saludables, tradiciones culinarias, son un excelente camino para aumentar las visitas en la web, incrementando el tr\u00e1fico, conquistar y fidelizar clientes.<\/span><\/p>\n

Finalmente, el Marketing en redes sociales, email marketing, WhatsApp marketing, son muy buenos para desarrollar el marketing digital. (Facebook, Instagram, Twitter). Todos permiten acercar el restaurante al cliente potencial, siendo muy prudentes; evitando invadir al cliente, para no ser bloqueado y ser\u00e1 necesario evaluar la informaci\u00f3n a transmitir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En el contexto que nos toca vivir, la presencia de los restaurantes en internet es determinante para su \u00e9xito, por ello es necesario aplicar el marketing digital, con el fin de atraer m\u00e1s clientes e impulsar las ventas, a trav\u00e9s de los dispositivos m\u00f3viles que es de uso indispensable de todos los habitantes. El objetivo […]<\/p>\n","protected":false},"author":1,"featured_media":3600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-3598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idelia-m-cristobal-lobaton"],"yoast_head":"\nMarketing digital para restaurants - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=3598\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital para restaurants - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"En el contexto que nos toca vivir, la presencia de los restaurantes en internet es determinante para su \u00e9xito, por ello es necesario aplicar el marketing digital, con el fin de atraer m\u00e1s clientes e impulsar las ventas, a trav\u00e9s de los dispositivos m\u00f3viles que es de uso indispensable de todos los habitantes. 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