{"id":2933,"date":"2020-12-29T12:31:39","date_gmt":"2020-12-29T17:31:39","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=2933"},"modified":"2020-12-29T12:31:42","modified_gmt":"2020-12-29T17:31:42","slug":"monetizacion-verdad-o-falso","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=2933","title":{"rendered":"Monetizaci\u00f3n: \u00bfverdad o falso?"},"content":{"rendered":"\n
\"\"
Uriel Rigoberto Quispe Quezada
uquispe@unah.edu.pe<\/figcaption><\/figure>\n
\n

A menudo se observa, en diversas aplicaciones la presencia de influencers, youtubers, tiktokeros, intagramers que hacen denodados esfuerzos en dar a conocer una serie de contenidos y en ocasiones inveros\u00edmiles con tal de alcanzar popularidad y fama.<\/span><\/p>\n

\n

Se da a entender o al menos esa es la percepci\u00f3n, que, al llegar a cierto l\u00edmite de seguidores, estas empresas logran reconocer a sus fieles seguidores, con el otorgamiento de presentes. Mas all\u00e1 de este ef\u00edmero acto de demostraci\u00f3n, est\u00e1 la inquietud de conocer a ciencia cierta, qu\u00e9 hay detr\u00e1s del aspecto econ\u00f3mico.<\/span><\/p>\n

Es, \u00bfverdad o falso? que, al llegar a un cierto grado de notoriedad y reacci\u00f3n del contenido, expresado a trav\u00e9s de videos cortos, se logre monetizar, este es una interrogante que a\u00fan queda en suspicacia.<\/span><\/p>\n

A pesar de las m\u00faltiples manifestaciones, de los que alcanzaron este supuesto nivel, la mayor\u00eda tratan de dar respuestas ambiguas y muchos de ellos no convencen si realmente es as\u00ed o solamente queda en la mera especulaci\u00f3n.<\/span><\/p>\n

Se dice, que se tenga que lograr una cantidad exorbitante a nivel de seguidores, un grado elevado de interacci\u00f3n, al igual que los me gusta o los llamados corazones, y cantidades de posts. Alcanzar los niveles de interacci\u00f3n traducidos en ratios, pueda ser desafiante. Para algunos analistas mencionan que la media de interacci\u00f3n deba estar alrededor del 20%.<\/span><\/p>\n

\n

Entonces, \u00bfd\u00f3nde se genera la monetizaci\u00f3n esperada?, seg\u00fan estos especialistas se traduce a trav\u00e9s de las publicaciones, que se da en el patrocinio y cuanto m\u00e1s atractivo y cantidad, se obtendr\u00e1 ingresos considerables.<\/span><\/p>\n

\n
\"\"
Fuente: Desarrolla TOnline<\/figcaption><\/figure>\n

Al poner un ejemplo, en TikTok, se\u00f1alan que una persona \u201cY\u201d, con 13 millones de seguidores, 300 millones de likes o corazones, 474 post, una ratio de interacci\u00f3n de 4.64%, se estima que alcanzar\u00eda ingresos que van en promedio de 8,000 a 14,000 d\u00f3lares americanos, estas cifras aproximadas, pueden estar sujetos a que el influencer deba realizar campa\u00f1as combinadas con paquetes completos de promoci\u00f3n a trav\u00e9s de diversas aplicaciones en la social media.<\/span><\/p>\n

Aun todav\u00eda existe, cierto grado de secretismo, sobre si realmente se logra monetizar y cu\u00e1les son los rangos que se maneja, para que los miles de seguidores tengan la posibilidad de acceder a estos beneficios, al margen de dedicar tiempo, esfuerzo y recursos en crear contenidos que logren generar impactos en su p\u00fablico objetivo.<\/span><\/p>\n

Mas all\u00e1 del entretenimiento, existe la suspicacia si realmente vale la pena exponer la vida privada y a que costo, y tener al menos la posibilidad de trascender o caso contrario ser\u00e1 simplemente una estrella fugaz, en el que solo qued\u00f3 en espejismo que una vez brill\u00f3 y que luego ha sido reemplazado por otra.<\/span><\/p>\n

Al final, el que queda de alguna manera, animado, es el p\u00fablico que consume contenidos de toda \u00edndole y a la vez es una forma de salida en su actividad rutinaria. Siendo estos medios en las sociedades actuales un nuevo estilo de pasatiempo de todos los d\u00edas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A menudo se observa, en diversas aplicaciones la presencia de influencers, youtubers, tiktokeros, intagramers que hacen denodados esfuerzos en dar a conocer una serie de contenidos y en ocasiones inveros\u00edmiles con tal de alcanzar popularidad y fama. Se da a entender o al menos esa es la percepci\u00f3n, que, al llegar a cierto l\u00edmite de […]<\/p>\n","protected":false},"author":1,"featured_media":2935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uriel-rigoberto-quispe-quezada"],"yoast_head":"\nMonetizaci\u00f3n: \u00bfverdad o falso? - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=2933\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monetizaci\u00f3n: \u00bfverdad o falso? - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"A menudo se observa, en diversas aplicaciones la presencia de influencers, youtubers, tiktokeros, intagramers que hacen denodados esfuerzos en dar a conocer una serie de contenidos y en ocasiones inveros\u00edmiles con tal de alcanzar popularidad y fama. 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