{"id":2128,"date":"2020-09-10T19:05:55","date_gmt":"2020-09-11T00:05:55","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=2128"},"modified":"2020-09-10T19:05:56","modified_gmt":"2020-09-11T00:05:56","slug":"portarse-mal","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=2128","title":{"rendered":"Portarse mal"},"content":{"rendered":"\n<hr \/>\n<figure id=\"attachment_1093\" aria-describedby=\"caption-attachment-1093\" style=\"width: 71px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\" wp-image-1093\" src=\"https:\/\/www.aldia.unah.edu.pe\/wp-content\/uploads\/2020\/06\/kety-foto-2-e1594982215633.jpeg\" alt=\"\" width=\"71\" height=\"107\" \/><figcaption id=\"caption-attachment-1093\" class=\"wp-caption-text\"><span style=\"color: #333399;\">Ketty Maril\u00fa Moscoso Paucarchuco<\/span><br \/><span style=\"color: #333399;\">kmoscoso@unah.edu.pe<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif; color: #000080;\">Libro escrito por el novel de econom\u00eda en el 2017, Richard H. Thaler. La teor\u00eda de la econom\u00eda cl\u00e1sica no ha considerado el comportamiento irracional en el \u00e1mbito de su investigaci\u00f3n. Las evidencias indican que el ser humano no act\u00faa siempre guiado por criterios racionales y es propenso a cometer errores.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">El autor considerado uno de los pioneros de la psicolog\u00eda econ\u00f3mica, aborda la evoluci\u00f3n y los hitos de esta disciplina. Su libro contiene ocho partes y narra distintos casos y situaciones donde la econom\u00eda se enlaza con los sentimientos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">Para tomar una decisi\u00f3n de compra, no solo se valora el precio o la calidad, tambi\u00e9n se asocia a deseos, valores, miedos, prejuicios o afectos. Por ejemplo para el ser humano eliminar una opci\u00f3n, produce una mejora en la situaci\u00f3n, <\/span><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">\u00bfpor qu\u00e9 nos alegramos de que los helados est\u00e9n escondidos?, porque nos evita caer en tentaci\u00f3n o \u00bfPor qu\u00e9 ponemos el despertador lejos de nuestro alcance?, para eliminar la posibilidad de alcanzar con el brazo y detener la alarma f\u00e1cilmente. Estos ejemplos tienen en com\u00fan la ausencia del autocontrol, para la econom\u00eda tradicional este es un problema inexistente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">La famosa \u201cmano invisible\u201d de Adam Smith, tambi\u00e9n desarrolla una econom\u00eda del comportamiento, el mismo que fue descrito en el libro \u201cTeor\u00eda de los sentimientos mortales\u201d, en ella se resume que \u201cel placer que podamos experimentar de aqu\u00ed a diez a\u00f1os nos interesa muy poco, en comparaci\u00f3n con el que podamos experimentar hoy\u201d, su intuici\u00f3n sensata convierte la mano invisible en una mano inquieta.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif; color: #0000ff;\">\u00bfHay que calcular el valor presente de los beneficios sociales que empezar\u00e1n a recibir dentro de veinte a\u00f1os? \u00a1F\u00e1cil! \u00bfdetenerse con un grupo de amigos para tomar cervezas y gastarse el dinero destinado a la comida? \u00a1Jam\u00e1s! para algunos. Este patr\u00f3n evolutivo de la teor\u00eda econ\u00f3mica demuestra que tenemos un mal comportamiento en el mundo real.<\/span><\/p>\n<hr \/>\n<figure id=\"attachment_2131\" aria-describedby=\"caption-attachment-2131\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2131\" src=\"https:\/\/www.aldia.unah.edu.pe\/wp-content\/uploads\/2020\/09\/20190506_economia_nueva_2.jpg\" alt=\"\" width=\"1280\" height=\"700\" srcset=\"https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/09\/20190506_economia_nueva_2.jpg 1280w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/09\/20190506_economia_nueva_2-300x164.jpg 300w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/09\/20190506_economia_nueva_2-1024x560.jpg 1024w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/09\/20190506_economia_nueva_2-768x420.jpg 768w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/09\/20190506_economia_nueva_2-640x350.jpg 640w, https:\/\/aldia.unah.edu.pe\/wp-content\/uploads\/2020\/09\/20190506_economia_nueva_2-681x372.jpg 681w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-2131\" class=\"wp-caption-text\">Fuente: Red\/Acci\u00f3n<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif; color: #000000;\">Una rebaja de un 10% no parece gran cosa, para algunos es una diferencia casi insignificante, pero que pasar\u00eda si la reducci\u00f3n del precio pasa a llamarse \u201creembolso\u201d, el consumidor tiende a pensar en este 10% como una cantidad aparte, lo cual intensifica su importancia.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">En una tienda, las existencias de las populares mu\u00f1ecas Repollo llevan un mes agotadas, pero una semana antes de navidad, descubren que aun guardaban una en el almac\u00e9n. El due\u00f1o de la tienda sabe muy bien que muchos clientes est\u00e1n muy interesados en comprarla, por lo que decide organizar una subasta para vender esa \u00faltima mu\u00f1eca al mejor postor, \u00bfqu\u00e9 le parece esta estrategia?, para la mayor\u00eda resulta injusta. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">Tanto compradores como vendedores perciben los t\u00e9rminos comerciales a los que se han acostumbrado como un derecho adquirido, esa percepci\u00f3n de justicia se debe cuidar celosamente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">La econom\u00eda lineal se une a la psicolog\u00eda, resultando que el ser humano suele portarse mal en el mundo econ\u00f3mico, a pesar de su sensatez, no toma decisiones racionales, casi siempre pasa la delgada l\u00ednea del consumismo extremo y la satisfacci\u00f3n por en encima de lo necesario.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Libro escrito por el novel de econom\u00eda en el 2017, Richard H. Thaler. La teor\u00eda de la econom\u00eda cl\u00e1sica no ha considerado el comportamiento irracional en el \u00e1mbito de su investigaci\u00f3n. Las evidencias indican que el ser humano no act\u00faa siempre guiado por criterios racionales y es propenso a cometer errores. El autor considerado uno [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ketty-m-moscoso-paucarchuco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Portarse mal - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=2128\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portarse mal - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Libro escrito por el novel de econom\u00eda en el 2017, Richard H. 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