{"id":1305,"date":"2020-06-18T14:38:57","date_gmt":"2020-06-18T19:38:57","guid":{"rendered":"https:\/\/www.aldia.unah.edu.pe\/?p=1305"},"modified":"2020-06-18T14:38:58","modified_gmt":"2020-06-18T19:38:58","slug":"de-homo-sapiens-a-homo-economicus","status":"publish","type":"post","link":"https:\/\/aldia.unah.edu.pe\/?p=1305","title":{"rendered":"De homo sapiens a homo economicus"},"content":{"rendered":"\n
\"\"
Ketty Maril\u00fa Moscoso Paucarchuco<\/span>
kmoscoso@unah.edu.pe<\/figcaption><\/figure>\n
\n

Teor\u00eda tratada por el nobel en econom\u00eda Richard Thaler en su libro \u201cPortarse mal. El comportamiento irracional en la vida econ\u00f3mica\u201d.<\/span><\/p>\n

\n

Arist\u00f3teles se atribu\u00eda la frase \u201cEl hombre es un animal racional\u201d, pero en realidad \u00bfseremos completamente racionales?, nuestros diversos matices al actuar y comportarnos no permiten la evoluci\u00f3n de homo sapiens<\/em> a homo economicus.<\/em><\/span><\/p>\n

La realidad es que el ser humano actual se ha llenado de pensamientos deseosos, con confianza excesiva, un efecto falso de consenso donde se espera que todos est\u00e9n de acuerdo, la maldici\u00f3n de creer que sabe algo, no le permite imaginarlo de otra manera.<\/span><\/p>\n

A diferencia, el homo economicus <\/em>o econs<\/em>, tienen preferencia estable en el tiempo, predice y aprende r\u00e1pidamente, define el contexto disfrazado, no le gusta los ambientes est\u00e1ticos, prefiere la competencia perfecta y tiene conocimiento que todos son heterog\u00e9neos, estudia la cognici\u00f3n humana a trav\u00e9s de la psicolog\u00eda, sus reacciones y sentimientos; que todos tienen una memoria sesgada y selectiva, que hay decisiones racionales y reales.<\/span><\/p>\n

Los econs<\/em>, conocen tanto de econom\u00eda como el mejor economista, no tienen problemas de auto control y hacen pron\u00f3sticos perfectos, en los negocios desarrollan modelos de comportamiento m\u00e1s emocionales, ya que sabe que sus clientes son sapiens<\/em>, siempre vender\u00e1n al precio que mejor les parezca y se saldr\u00e1n con la suya.<\/span><\/p>\n

\n
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Fuente: Revista IF – Intuici\u00f3n y formaci\u00f3n<\/figcaption><\/figure>\n
\n

Los modelos m\u00e1s f\u00e1ciles de desarrollar son los de selecci\u00f3n racional, donde se obtiene aritm\u00e9ticamente un resultado exacto, esa econom\u00eda es cl\u00e1sica; ahora resulta m\u00e1s complicado pronosticar la cantidad de compras semanales de un sapiens<\/em>, que va al mercado a comprar comida cuando tiene hambre o despu\u00e9s de darse un banquete.<\/span><\/p>\n

\n

En la actualidad la econom\u00eda es un experimento de interacci\u00f3n, los sentimientos juegan un rol importante, as\u00ed como las relaciones interpersonales, lo que ha resultado un problema para la econom\u00eda. Este an\u00e1lisis de psicolog\u00eda, resulta complicado, las damas se compran una prenda y se la ponen solo una vez, la causa resulta irracional, el color no le gusta, no est\u00e1 a la moda, otra tiene la misma prenda, \u00bfpara qu\u00e9 se la compran?, no hay consistencia en sus preferencias.<\/span><\/p>\n

\n

El consumidor puede ser un econs<\/em>, quien busca la maximizaci\u00f3n de sus utilidades, que f\u00e1cilmente conjetura estrategias de venta, analiza los cambios en la oferta y la demanda, predice alza de precios a causa del mercado o la falsa habilidad del empresario.<\/span><\/p>\n

El ser humano act\u00faa muchas veces de manera il\u00f3gica, contradiciendo los supuestos b\u00e1sicos de la econom\u00eda, aprender de los econs<\/em> a tener calidad econ\u00f3mica, tomar decisiones m\u00e1s inteligentes, buscar obtener mayores beneficios con menor esfuerzo, dejando de lado los aspectos emocionales, es el principal objetivo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Teor\u00eda tratada por el nobel en econom\u00eda Richard Thaler en su libro \u201cPortarse mal. El comportamiento irracional en la vida econ\u00f3mica\u201d. Arist\u00f3teles se atribu\u00eda la frase \u201cEl hombre es un animal racional\u201d, pero en realidad \u00bfseremos completamente racionales?, nuestros diversos matices al actuar y comportarnos no permiten la evoluci\u00f3n de homo sapiens a homo economicus. […]<\/p>\n","protected":false},"author":1,"featured_media":1308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ketty-m-moscoso-paucarchuco"],"yoast_head":"\nDe homo sapiens a homo economicus - UNAH ALDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldia.unah.edu.pe\/?p=1305\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De homo sapiens a homo economicus - UNAH ALDIA\" \/>\n<meta property=\"og:description\" content=\"Teor\u00eda tratada por el nobel en econom\u00eda Richard Thaler en su libro \u201cPortarse mal. 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